Marriott Bonvoy and KHATAM Celebrate Ramadhan and Raya Through Design, Craft, and Malaysian Hospitality
KUALA LUMPUR, MALAYSIA, 13 February 2026 – This Ramadhan and Raya, Marriott Bonvoy partners with renowned Malaysian fashion label KHATAM on “A Memory Etched In Time” – a festive collaboration that brings together contemporary fashion, cultural craftsmanship and warm hospitality across selected Marriott Bonvoy hotels in Malaysia.
Running from 18 February to 20 March 2026, the collaboration unfolds across participating hotels and dining venues nationwide, offering guests and loyalty members a series of curated festive experiences – from Ramadan dining and limited-edition gifts, to cross-brand privileges designed to elevate the season of togetherness.
Rooted in shared values of craftsmanship, storytelling and people-first experiences, this collaboration blends KHATAM’s modern interpretations of heritage design with Marriott Bonvoy’s approach to hospitality. The result is a series of thoughtful touchpoints that celebrate tradition while creating meaningful, memory-driven moments throughout Ramadan and Raya.
Central to the collaboration is KHATAM’s design language, expressed through two signature creations created exclusively for Marriott Bonvoy, honouring Malay heritage through craft and symbolism.
Samping Tampuk Kecepu
Rooted in heritage and inspired by nature, the Tampuk Kecepu motif reflects the quiet poetry of Malay symbolism. Tampuk marks the moment a flower becomes fruit, a beginning shaped with purpose, balance, and continuity. Structured lines express order and strength, while delicate floral buds symbolise growth and renewal. Together, they create a rhythm where refinement meets intention.
Woven in brocade with a subtle sheen, this samping carries both structure and softness, the perfect companion to the Baju Melayu.
Artisan Clay Batik
Born from the hands of Kelantan’s master batik artisans, each piece is crafted entirely by hand using the clay batik technique. Every line drawn, layer applied, and finishing touch carries the patience, care, and knowledge passed down through generations.
Subtle variations in motif and texture reveal the artisan’s hand — the rhythm of creation, the passage of time, and the quiet devotion to craft. More than fabric, each batik is a living expression of heritage, patience, and artistry, connecting past and present.
“At Marriott Bonvoy, we see hospitality as a cultural connector, one that brings people, creativity and local stories together,” said Masri, Senior Area Director of Operations, Indonesia & Malaysia, Marriott International. “Partnering with KHATAM allows us to celebrate the festive season in a way that feels personal and rooted in home, while creating added value for both our communities.”
As part of the campaign, Khatam Loyalist and Marriott Bonvoy members can purchase limited-edition Raya cookie boxes and Sampul Raya, designed by Malaysian artist Osman Akbar that uniquely captures moments of festivity, togetherness, and the warmth of Eid. The cookie box and Sampul Raya will be sold exclusively at Putrajaya Marriott Hotel, Aloft Kuala Lumpur Sentral, and The Westin Kuala Lumpur.
Anchoring the collaboration is Faces of Hospitality, a social storytelling series spotlighting Marriott Bonvoy hotel associates across front-of-house and
F&B teams. Featured in KHATAM attire, associates share a glimpse into their daily roles during Ramadan, offering a human perspective on hospitality while reflecting Malaysia’s multicultural fabric. The series will be shared across both brands’ digital platforms throughout the festive period.
“We’re proud to collaborate with Marriott Bonvoy on a partnership that brings greater value to our loyalists while staying true to our design philosophy,” said Saiful Ridhwan Zulkifli, Head of Business Operations, KHATAM. “From the Sampul Raya to the cookie box, every detail was designed to balance tradition with understated luxury, reflecting the spirit of both brands.”
The campaign also introduces Breaking Fast in Style, a cross-brand privilege for loyalty members. KHATAM Loyalist members will enjoy up to 20% off selected Ramadan buffet dining at participating Marriott Bonvoy hotel restaurants nationwide, while Marriott Bonvoy members receive 10% off selected KHATAM Raya apparel and campaign collections.
Beyond the festive season, the collaboration evolves into a longer-term partnership under the banner Loyal to Tradition, bringing together both loyalty ecosystems in a more integrated way. Members from KHATAM’s Loyalist tiers and Marriott Bonvoy will gain access to curated privileges, cross-brand rewards, and exclusive lifestyle collaborations, alongside limited-edition merchandise and seasonal activations designed to deepen engagement across both communities.
About The Author
Leave a Reply