Kuala Lumpur, 26 May 2023 – Gaya Travel Media (better known as Gaya Travel) received over 1,000 guests comprising government and embassy officials, corporate executives, tourism industry practitioners, media representatives, artists, key opinion leaders (KOLs), and influencers during the Gaya Raya with Friends Open House 2023 held at 27 Persiaran Bukit Tunku, which is Gaya Travel’s new office address.
The open house served as a platform for Gaya Travel to reconnect and touch base with clients, travel- and tourism-related industry players, including persons of interest after not having done so for over four years due to work commitments, hectic travel schedules, tight deadlines, and the knock-on effects from the COVID-19 pandemic. The previous Gaya Travel open house was organised way back in 2018.
60 organisations and individuals kindly provided sponsorship in the form of cash, vouchers, tickets, and in-kind, which immensely contributed towards the success of the open house.
According to Gaya Travel Chief Executive Officer Mohd. Nor @ Nuar bin Mohd. Diah, the purpose of the open house is to celebrate the various parties who have been supporting Gaya Travel since its inception up until now. The open house marked Gaya Travel’s 18th anniversary as well.
“Since the beginning, Gaya Travel actively promotes everything related to travel and tourism through its printed magazine and digital platforms, effectively reaching out to readers and audiences in Malaysia and worldwide.
Due to its hands-on involvement and extensive experience in travel and tourism promotions, Gaya Travel is more than happy to provide valuable insights to the travel and tourism industry practitioners, including the decision-makers and policymakers, regarding how to take the travel and tourism promotions to the next level,” he said.
Gaya Travel works closely with Malaysia’s Ministry of Tourism and Culture (MOTAC), Tourism Malaysia, and the Malaysian state tourism departments to help establish Malaysia as a tourism destination of choice among its magazine readers and digital audiences.
At the same time, Gaya Travel works with the national tourism organisation (NTOs) of other countries to encourage inbound and outbound travel to boost international tourism so that the Malaysian and global tourism industry can reach greater heights.
As part of travel and tourism promotions, Gaya Travel even organises familiarisation trips participated by selected KOLs, influencers, bloggers, and members of the media to effectively uncover and expose hidden and high-potential tourism destinations and attractions. In turn, the participants of the familiarisation trips are expected to feature the destinations and attractions on their respective media channels or platforms, thus ensuring wide-reaching coverage.