Be Part of Expedia.com.my ‘s #TogetherGetherLagiBetter Campaign

May 12, 2016

Be Part of Expedia.com.my ‘s #TogetherGetherLagiBetter Campaign

KUALA LUMPUR, May 11^th, 2016 – Expedia, one of the world’s largest full service online travel sites, recently launched a new brand campaign in Malaysia called ‘Together-Gether Lagi Better’ featuring significant savings of up to 34% on its unique Flight + Hotel packages available at Expedia.com.my/together-gether. This is in line with the company’s plans to make travel more affordable and convenient for all Malaysians.

“Vacations are important in maintaining a good work–life balance and according to our Vacation Deprivation Report 2015, Malaysians are the second most vacation-deprived nation in the world. At the same time, 83.7% of Malaysians have said that they are more productive at work after a holiday. This is why, as a full service travel site, we have decided to offer great deals to Malaysians with up to 34% discounts on the hotel + flight packages, to encourage them to travel for rest or for nice family time” said Simon Fiquet, General Manager for South East Asia and India.

The new brand campaign, which also features a locally produced TVC in 3 languages with the popular Youtube Celebrity Reuben Kang, is a brainchild of GOVT Kuala Lumpur, an independent creative agency based in Malaysia, who believed that deep localization and alignment with the local market was the way to go for Expedia.

“Having worked with Tourism Malaysia for domestic markets, we understand that Malaysians love to travel in groups, or as we fondly say in Malaysia, “together-gether”. Since one of the best aspects of Expedia are their unique packages for flights + hotels, which together offer greater value, the idea that everything is better when paired with something (or someone) else, and the ‘Together-Gether Lagi Better’ slogan, was born”, said Casey Goh, Executive Director, GOVT Kuala Lumpur. “It’s incredibly rewarding when a client believes in your idea enough to go for something so colloquial,” he added.

In the spirit of the ‘Together-Gether Lagi Better (meaning “Together is even better”)’ brand campaign, in addition to the exceptional discounts, Expedia.com.my is also launching an online contest, through which, each of the three lucky winners will walk away with RM500 worth of travel value. The contest is currently running and has been extended until at 11:59pm on Sunday, 23 May 2016. The winners of the contest will be announced the following week on instagram.com/expediamy. To participate in the Expedia.com.my’s #TogetherGetherLagiBetter contest:

Step 1: Snap a picture of two items that best compliment each other. For example, your morning nasi lemak and teh ais or you and your best friend, and upload on your Instagram account.

Step 2: Fill in the blank with a creative caption for your photo, ‘These two things are better together because___ Book Flight + Hotel together at Expedia.com.my and save up to 34%! #TogetherGetherLagiBetter

Step 3: Tag @expediamy and one friend on Instagram. Participants must ensure their Instagram accounts are set to public status so that all entries can be seen by Expedia.com.my.

For more information about the contest please head to www.instagram.com/expediamy and for the latest deals and promotions to www.expedia.com.my