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PATA Hub City Forum on 15 October 2014: Learn How ASEAN Economic Community will Impact Tourism Business
Forum looks at some of the issues faced by Malaysia in the making of the AEC 2015 and explore new paths of growth for the travel and tourism industry
Forum looks at some of the issues faced by Malaysia in the making of the AEC 2015 and explore new paths of growth for the travel and tourism industry
PUTRAJAYA, 18 September 2014: With the ASEAN Economic Community (AEC) to be implemented effective 1 January 2015, is the regional travel trade ready for it?
Covering 10 nations in South-East Asia (including Malaysia), the AEC-2015 aims to transform the region into a single market and production base with a highly competitive advantage to make it a stable and prosperous region. How will the AEC affect and impact tourism businesses in the region and in Malaysia?
PATA Hub City Forum in Kuala Lumpur on Wednesday, 15 October 2014 featuring the theme ‘AEC 2015 – Where is Tourism Heading?’ intends to answer this question. It will be held at The Royale Chulan Kuala Lumpur and will be officially launched by the Minister of Tourism and Culture, Malaysia. This event is organised by PATA Malaysia Chapter (PMC) in collaboration with PATA Headquarters and supported by the Ministry of Tourism and Culture, Malaysia (MOTAC) and Tourism Malaysia.
AEC 2015 is a game changer as it will enhance the travel facilitation and connectivity within ASEAN, as transport is an important key factor in tourism. It has helped to accelerate the process of ASEAN Open Skies. This means more destinations, increased capacities and lower cost of travel, thereby encouraging more tourists to travel not only to Malaysia but also Southeast Asia as a region.
The forum will look at some of the issues faced by Malaysia in the making of the AEC and explore new paths of growth for the travel and tourism industry. Among the topics addressed are the policies and implementation of AEC and the opportunities and challenges for stakeholders. With ASEAN being the largest contributor with 19.1 million arrivals, representing a 74.3% share of the overall tourist arrivals to Malaysia in 2013, it’s a timely forum for those in the tourism fraternity. In line with the broad objectives of the National Key Economic Areas (NKEA) and Malaysia Tourism Transformation Plan (MTTP) to increase yield per tourist, the forum will certainly address and shed light on the way forward.
The forum could be the “last call” to update stakeholders on this game-changing AEC. Tourism and hospitality players, airlines, transport operators, and those with business interests in the industry within this region should not miss this opportunity.
For registration, visit www.pata.org, or contact the PATA Malaysia Chapter (Mr. GP Subramaniam) at 019 339 3162 or email patamalaysia@gmail.com.
