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Ride the Rails: KTMB’s New Campaign Makes Exploring Malaysia Easy and Fun
In preparation for Visit Malaysia Year 2026, KTMB has launched the “Railway to See Malaysia” campaign to enhance tourist exploration of the country’s diverse landscapes and cultures.
In preparation for Visit Malaysia Year 2026, KTMB has launched the “Railway to See Malaysia” campaign to enhance tourist exploration of the country’s diverse landscapes and cultures.
Malaysia is ready to welcome tourists with a fresh approach to exploring its rich landscapes and vibrant cultures. As part of the efforts to promote Visit Malaysia Year 2026, Keretapi Tanah Melayu Berhad (KTMB) has introduced a new campaign called “Railway to See Malaysia”. This initiative, launched on Platform 1 of the historic Kuala Lumpur Station, focuses on rail tourism, offering travellers a novel way to experience the beauty and diversity of Malaysia.
KTMB’s latest campaign is supported and endorsed by Tourism Malaysia. It complements existing tourism efforts such as Eco Tourism, Gastronomy Tourism, and Health Tourism. By highlighting the scenic routes and the charm of train travel, KTMB aims to increase its passenger numbers by 5%, translating to an additional 1.25 million passengers within a year of the campaign’s launch.
Mohd Rani Hisham Samsudin, KTMB’s Group CEO, emphasised the campaign’s importance. “This is our new initiative to gear up for Visit Malaysia Year 2026. Train enthusiasts are everywhere, and with effective promotion, attractive packages, and the beautiful scenery along the railways, we believe we can offer a unique experience to travellers while boosting the local economy,” he said.
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To kickstart the campaign, KTMB is offering a special introductory discount on ETS (Electric Train Service) tickets. For travels scheduled on Tuesdays and Wednesdays throughout June and July, passengers can enjoy a 30% discount on their tickets. This promotion is designed to encourage more people to experience the convenience and scenic beauty of train travel in Malaysia. Passengers need to redeem a promo code available on KTMB’s website starting from 3:00 p.m. on the day of the announcement, subject to terms and conditions.
The launch also unveiled the campaign’s logo by KTMB’s Group CEO alongside Mohamed Amin Yahya, Senior Director of Domestic and Events Division, Tourism Malaysia. Adding a touch of entertainment, popular Malaysian singer Aizat Amdan performed the campaign’s official song, “Railway to See Malaysia,” creating a festive atmosphere.
KTMB’s initiative aims to provide travellers with memorable journeys through Malaysia’s picturesque landscapes. Train travel offers a slower, more relaxed way to see the country, allowing passengers to appreciate the changing scenery, from lush green forests to bustling towns. It is a way to connect with local culture and enjoy the journey as much as the destination.
One of the distinctive aspects of train travel is the ability to see the country in a relaxed and comfortable manner. Unlike other modes of transportation, trains allow passengers to move around, enjoy panoramic views from large windows, and socialise with fellow travellers. The slow pace of train travel offers a chance to truly take in the sights and sounds of Malaysia.
For instance, Railway To See Malaysia official website highlights the East Coast Line, which takes passengers through some of the more picturesque landscapes in Malaysia. From the verdant jungles to serene coastlines, the journey is filled with breathtaking views that are best enjoyed at a leisurely pace.
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Rail travel is also one of the most environmentally friendly modes of transportation. By promoting train travel, KTMB is contributing to the sustainable tourism movement. Trains produce significantly lower emissions compared to cars and airplanes, making them a greener option for exploring the country. This aligns with global trends towards more sustainable and responsible tourism practices.
The “Railway to See Malaysia” campaign is just the beginning of KTMB’s efforts to enhance the appeal of rail travel in Malaysia. Looking forward, KTMB plans to introduce more themed journeys and special packages that cater to different interests and demographics. Whether it’s a gastronomic tour featuring local delicacies, an eco-tourism trip through national parks, or a cultural journey exploring historical sites, KTMB aims to offer something for everyone.
Community engagement is another important aspect of the campaign. KTMB is working closely with local businesses and communities along its routes to create a more immersive and authentic travel experience. This includes promoting local attractions, events, and products, thereby boosting the local economy and providing travellers with a richer cultural experience.
By embracing the charm and convenience of rail travel, KTMB’s campaign not only supports the tourism industry, but also offers travellers an enriching way to see Malaysia. Whether you’re a local looking for a new adventure or a tourist eager to explore, KTMB’s “Railway to See Malaysia” promises an unforgettable journey through one of Southeast Asia’s most captivating countries.
KTMB’s “Railway to See Malaysia” campaign is set to revolutionise the way people travel and explore Malaysia. With its focus on comfort, convenience, and sustainability, rail travel offers a memorable way to experience the country’s natural beauty and cultural heritage. The introductory discounts, coupled with the diverse attractions and experiences along the routes, make this an opportune time to discover Malaysia by train. As the country gears up for Visit Malaysia Year 2026, this campaign promises to add a new dimension to Malaysia’s tourism landscape, making it more accessible and enjoyable for all.
For more information about the campaign and to book your tickets, visit Railway To See Malaysia official website.
