By Sarawak Tourism Board on November 22, 2019


The First of its Kind Immersive Dinner Theatre Showcase Culture, Adventure, Nature, Food & Festivals of Sarawak

The Sarawak Tourism Board (STB) today played host to more than 100 media personnel in the Klang Valley at the STB Media Night 2019 which was attended by senior editors, journalists, crew and photographers from various platforms including print, broadcast, online and social media.

Members of the media experienced an immersive dinner theatre programme called the Enchantment of Santubong, at the inaugural Media Night, which was held at the Kuala Lumpur Hilton. The theme is based on the enchanting Sarawak Malay legend of Puteri Santubong, which has long been associated with the Land of the Hornbills.


The Hilton KL Ballroom was transformed into the mythical and magical land of Kampung Pasir Putih and Kampung Pasir Kuning of the Santubong legend, while a star ensemble of cultural and theatre performers, mesmerized the audience with their immersive dance-theatre accompanied by the ethnic music of the Sarawak sape against an enthralling backdrop and videoscape by bzBee Consult Sdn Bhd.

According to Puan Sharzede Datu Hj Salleh Askor, STB’s Chief Executive Officer, “The approach of telling the story of this famous legend through a theatre performance tonight will give an emotional aspect for guests to take back home for a long time to come. There are mystical elements in the Princess Santubong legend which is filled with lessons to draw tourists to visit the mountain, not far from Kuching. This media night programme is certainly in line with our belief that the approach to tourism should be to provide a life-enhancing experience known as ‘Experiential Tourism’ where the better the experience, the better a destination stands out from others. We are delighted to host this dinner and truly hope that over the course of this evening the media has been given an insight on what we have to offer. Sarawak has many hidden gems that are waiting to be discovered and it is crucial to share this with the world,” she said.

“Sarawak has so much to offer revolving around its various undiscovered attractions from the aspects of Culture, Adventure, Nature, Food and Festivals. In line with its Sarawak More To Discover Campaign, we have throughout the year, carried out several activities such as media junkets and interviews which we hope will increase visibility for the State. We are truly appreciative of the continuous support of the media in sharing our stories, getting more people to visit, discover and experience beautiful Sarawak,” she added.

The audience were enthralled by the fully immersive dinner theatre experience whilst enjoying the traditional delicacies of the Land of the Hornbills, colourful folk dances as well as gifts of rice from Sarawak’s Bario highlands paddy fields and Sarawak black pepper from its fertile lands.


Sarawakians are known to be a music-loving community, with many music festivals held throughout the year, such as the World Rainforest Music Festival. These festivals attract visitors, the world-over. With all the visitors, Sarawak has ensured that its surroundings and environments thrives and remains unspoilt for generations to come. In this respect, STB advocates ‘Responsible Tourism with attention on protecting and enhancing environmental and social sustainability within the entire ecosystem.

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