By Sony Malaysia on August 15, 2018

 

Sony Expo 2018 returns this year with an impressive showcase of the latest and upcoming Sony products dedicated to providing consumers and fans alike with immersive experiential activities and product sharing sessions.

Visitors of the expo are invited to take part in the “Sony Experience” which comprises interactive zones focusing on various areas such Audio, Digital Imaging and PlayStation. Moreover, fans who are excited for Sony’s latest innovations can get the privilege to experience the new and unreleased Sony technologies, including the Glass Sound Speaker, the latest premium MDR-Z7M2 headphones, and RX100 VI camera as well as Sony’s EXTRA BASS wireless audio systems.

Speaking at the official launch of the expo at Mid Valley Megamall, Satoru Arai – the Managing Director of Sony Malaysia – shared about the Sony spirit of ‘kando’ (Japanese term for “emotional involvement or the power to simulate an emotional response”) and explained how such spirit has motivated the brand to constantly produce outstanding products.

Sony Expo 2018

L-R: Mr. Hideyuki Wada, General Manager of Marketing of Sony Malaysia; Mr. Satoru Arai, Managing Director of Sony Malaysia; Mr. Jack Lim, Malaysian Celebrity & Sony BRAVIA OLED ambassador, Mr. Chiw Yew Ming, General Manager of Sales of Sony Malaysia, unveiling the new Sony α7III.

He later introduced Sony’s latest offering which is the unprecedented BRAVIA OLED A9F, that comes with pristine 4K HDR picture quality almost similar that of a professional-grade monitor in a motion picture production studio. Sony Malaysia also took this opportunity to introduce its BRAVIA OLED ambassador/key opinion leader – Jack Lim, who is well recognised in the entertainment industry during the event, to share about his personal insights experiencing the BRAVIA OLED TVs, in daily life and work as producer.

Sony Glass Sound Speaker

Sony Glass Sound Speaker

Meanwhile, technology buffs should also take this opportunity to splurge on Sony products as they are on sale at special promotional prices for a limited time.

On the 19th of August, JinnyboyTV – the popular Malaysian YouTuber – will also be making an appearance at Sony Expo 2018 to share his invaluable tips on video production and short film making.

Sony Expo 2018 is currently happening from now till 19 August 2018 at Mid Valley Megamall.

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For more information on Sony Expo 2018, please visit Sony Malaysia’s Facebook Page.

 

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