Suntory Beverage & Food Malaysia And Legoland® Malaysia Resort Celebrates Continued Partnership

April 12, 2016

Suntory Beverage & Food Malaysia And Legoland® Malaysia Resort Celebrates Continued Partnership

Iskandar Puteri, Johor, 12th April 2016 – Suntory Beverage & Food Malaysia (SBFM) recently announced its partnership renewal with LEGOLAND® Malaysia Resort for a further three years to continue to make Ribena® the official fruit juice drink, available for visitors at the theme park. This marks a successful milestone for Ribena® as it continues its legacy in being a nutritious thirst quencher many Malaysians grew up with. The collaboration with Malaysia’s first international Resort, LEGOLAND Malaysia Resort, provides an ideal platform to enrich the experience of park visitors as they enjoy their time at LEGOLAND Malaysia Resort.

The signing ceremony was presided over by Mark Germyn, General Manager, LEGOLAND Malaysia Resort and Lee Hon Tong, Regional General Manager, Malaysia, Singapore, Hong Kong, SBFM. Having announced their first partnership in 2012, Ribena®, a Malaysian household name for decades and LEGOLAND Malaysia Resort, the first LEGOLAND Park in Asia, combines a wealth of experience in understanding the needs of consumers. Over the years, both brands have grown and will continue to do more to engage visitors with each brand’s identity.

In his speech, Lee praised the significant day for the two parties, “We are excited and proud to continue our collaboration with the first LEGOLAND Park in Asia. Working with the team has been a breeze for us for the past three years to make Ribena® the fruit juice drink of choice, and with the renewed partnership, we want to reach out to a wider LEGOLAND Malaysia Resort fans.”

The aim of this collaboration is to provide LEGOLAND’s visitors with the option of having a nutritious and tasty fruit juice drink when they enjoy the unique offerings at LEGOLAND Malaysia Resort. Since Ribena®’s first foray into LEGOLAND Malaysia Resort, both brands have continued to receive positive feedback from the guest, which is a testament to the strong partnership that has been developed over the years.

“Both of our brands have a strong history in enriching the lives of people whether it be through providing nutritious thirst quenching beverages or wholesome family oriented entertainment. This collaboration leverages our unique strengths in adding further value to our LEGOLAND Malaysia Resort visitors’ experience. I believe that this will further cement and grow both our brands in the coming years and we look forward to continuing our partnership with them,” said Germyn.

In celebration of the partnership renewal, LEGOLAND Malaysia Resort tickets were provided to two children’s homes in Johor – Amitabha Centre and Puspanesam Home – which would allow the children to experience and enjoy the excitement of the LEGOLAND Malaysia Parks. The event saw the representatives of the homes, Ms. Peggy Ang and Mr. Raymond Choong Wei-Wei respectively, accepting the complimentary tickets on behalf of the children.

To mark this momentous occasion, SBFM announced the launch of Sparkling Ribena®, a new refreshing carbonated drink in can format, which will be available around the LEGOLAND Malaysia Resort.

From now till 31^st May 2016, visitors would be able to enjoy RM50 off LEGOLAND Malaysia Resort tickets (Theme Park only ticket or COMBO tickets). Visitors will need to present one Sparkling Ribena® beverage per ticket when they purchase tickets from LEGOLAND’s ticketing counter. They will also be able to enjoy a fun day at the resort and take their favourite photo with the one and only Ribena® Berry LEGO model in Malaysia.