Switzerland’s first railway-themed Chinese travelogue in Southeast Asia

Innovation Media today introduces Switzerland’s first railway-themed Chinese travelogue in Southeast Asia titled – “The Grand Train Tour of Switzerland: Living in the Alps”. Co-authored by Jasper Leong and Charles Kuay, the book will take readers on a ride across Switzerland in travel-documentary style.

Beyond travel information, the travelogue also uncovers human-interest stories and experiences told from the perspectives of two Malaysian millennial writers, highlighting the local communities and customs amidst the backdrop of the Swiss alps, lakes and other iconic attractions along the journey.

The launch of the travelogue took place at The Embassy of Switzerland in Malaysia on Wednesday, and was graced by the ambassador of Switzerland to Malaysia Michael Winzap, Swiss Travel System AG Southeast Asia marketing and sales manager Melanie Brunner, as  well as co-founder of Innovation Media Joseph Seow.

“A splendid way to portray the beautiful and multi-faceted Switzerland, we are glad to partner with two millennial writers to present our country to the readers,” said Winzap.

“Through this travelogue, we hope you will be inspired to discover the country, the people and  its Swissness,” Ivan Breiter, Switzerland Tourism’s director for Southeast Asia added.

“We visited 12 Swiss cities, from bustling cities to fairytale-like townships, vineyard terraces to the enigmatic Swiss Alps, and of course, getting up close and personal with the Swiss’ distinctive way of living. Beyond just a travel guide, the book is more akin to a documentary of our grand train tour experience.” said Jasper Leong, co-author of the travelogue and co-founder of Innovation Media.

The travelogue is endorsed by Switzerland Tourism who supported both authors from writing to publishing and publicity tours.

Charles Kuay, the co-author of the book also shared that they hope to introduce the best and easiest way for other travelers to create their own Swiss Alps adventure through this travelogue.

“Switzerland’s public transportation system is truly convenient and most Swiss actually commute on it. Thus, no matter where your destination is in Switzerland, it is usually a breeze to get there on public transports.” Charles added.

Moreover, with the use of Swiss Travel Pass, travelers will get to enjoy unlimited rides within certain amount of days on all public trains, ferries, trams, etc. Passholders also get to enjoy  50% discount off cable car rides at all the Swiss Alps tourist spots.

Both authors will embark on a book tour across Malaysia in December including at Mano Plus Penang (8 Dec, 2pm), Kinokuniya KLCC (14 Dec, 8pm), Café de Eight Ipoh (16 Dec, 6pm), Kafuka Café, Johor (22 Dec, 8pm), and The Woods, Malacca (23 Dec, 3pm). Members of the public are invited to join in the fun as there will be unique Swiss-themed activities and prizes to be won.

The 192-page “The Grand Train Tour of Switzerland: Living in the Alps” travelogue is now available for sale at major bookstores and their digital channels for RM45.

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