SELANGOR, 10 November 2023 – Tourism Selangor, the State of Selangor Tourism Agency, has played a pivotal role as a strategic partner in the recent Tourism Malaysia Media Explorace 2023, attracting the participation of over 80 media members, both local and international, hailing from Brunei, Singapore, the Philippines, Thailand, and Indonesia, from November 8th to 10th, 2023.
The captivating journey has delved deep into the hidden gems of Selangor, particularly in the districts of Sepang, Kuala Langat, and Petaling. The exploration has shed light on the state’s ecotourism, heritage, and cultural offerings, with visits to landmarks such as Bandar Palace in Jugra, Mah Meri Cultural Village, Banghuris Homestay, and the scenic Morib Beach.
In a momentous stride that coincided with the Tourism Malaysia Media Explorace 2023, Tourism Selangor unveiled its TikTok Platform, @TourismSelangor during an event held at the Mardhiyyah Hotel & Suites in Shah Alam. This launch marked the platform’s first anniversary and highlighted Tourism Selangor’s strategic shift towards a digital-centric promotional approach. A staggering 90% of their efforts have transitioned to digital platforms, enabling them to deliver content that resonates more effectively with the public and aligns seamlessly with the principles of Tourism 4.0.
Azrul Shah Mohamad, the Chief Executive Officer of Tourism Selangor, said in a statement, “A standout achievement for Tourism Selangor is the establishment of our TikTok platform, which has garnered not only over 2 million likes but also over 75.2 million views through the #PusingSelangorDulu. Today, we are thrilled to unveil our TikTok platform, celebrating the dedicated team behind this account, whose contributions have been instrumental in driving our domestic tourism initiatives to unprecedented heights.”
Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, said: “TOMER 2023 is the best avenue to strengthen public-private partnerships and promote tourism attractions in and around Putrajaya and Selangor, as participants will also create various tourism promotional content, including videos to be shared on social media, encompassing natural attractions, heritage, arts, and culture.
As a commitment to the success of Visit Malaysia Year 2026, Tourism Malaysia has implemented diverse promotional and marketing activities to enhance the tourism sector’s contribution to the nation’s economic growth. “By organising TOMER 2023, we aim to boost the visibility of tourism products and strengthen public-private partnerships, making Malaysia a preferred tourism destination in the region,” he stated.
With the support of GM Klang, Premiere Hotel Klang, Avante Hotel, Le Meridien Petaling Jaya, One World Hotel, and KSL Esplanade Hotel, the participants have brought back tourism vouchers and gifts valued at over RM 3,000. This tangible outcome not only highlights the success of the Tourism Malaysia Media Explorace 2023, but it also serves as a pivotal stepping stone, in building robust connections and nurturing closer collaboration between Tourism Selangor, Tourism Malaysia, and the esteemed members of the media.