Kuala Lumpur, 16 March 2023 – Tourism Malaysia celebrates the domestic tourism players comprising tourism associations and agencies, hotels, as well as tour operators in a special appreciation ceremony today at PARKROYAL COLLECTION Kuala Lumpur for the success of the ‘Cuti-cuti Malaysia’ campaign in 2022.
The ceremony is officiated by YB Tuan Khairul Firdaus Akhbar Khan, Deputy Minister of Tourism, Arts, and Culture. Also present are Encik Iskandar Mirza Mohd Yusof, Senior Director of the Domestic & Events Division of Tourism Malaysia, and Dato’ Shaharuddin Abu Sohot, Senior Division Secretary (Management) and Chief Digital Officer of the Ministry of Tourism, Arts, and Culture.
Tourism Malaysia shares that a total of 21 domestic tourism exhibitions had been organised with the support of the agency throughout the campaign period such as ‘Jom Cuti-cuti Malaysia’ Roadshow 2022, MATTA Fair 2022, and Tourism Malaysia Travel Fair, attracting 394 entries by tourism agencies and tour operators across country with total sales reaching MYR15.2 million.
On top of these, the campaign was also backed by the government’s initiative namely the Tourism Recovery Plan 2.0 (Economic Stimulus Package 2.0) which has benefited Malaysians in the forms of redemption of discounts, vouchers, and rebates for travels through strategic collaboration with industry partners from five clusters which are the land transport cluster, the air transport cluster, tourism association cluster, accommodation cluster, and niche tourism cluster.
“This initiative has benefited 248,450 Malaysians with a total redemption value of MYR10.9 million while the sale proceeds were recorded at MYR40.67 million,” said YB Tuan Khairul Firdaus Akhbar Khan.
Among the industry partners involved include airlines (Malaysia Airlines, AirAsia, Batik Air, Firefly, and MASwings), services ground transportation such as KLIA Express and Keretapi Tanah Melayu Berhad (KTMB) as well as tourism associations including the Malaysian Inbound Tourism Association (MITA), Malaysian Inbound Chinese Association (MICA), Malaysian Chinese Tourism Association (MCTA), Malaysian Indian Travel & Tours Association (MITTA), and Bumiputera Tourism Operators Association of Malaysia (BUMITRA).
Tourism Malaysia has also cooperated with the Malaysian Association of Themepark & Family Attractions (MATFA), Malaysia Scuba Diving Association (MSDA), Malaysian Kampungstay & Homestay Association (MKHA) as well as hotel associations such as the Malaysian Association of Hotels (MAH), Malaysian Association Hotel Owners (MAHO), Malaysia Budget Hotel Association (MyBHA) and Seri Malaysia Hotel chain.