Unexpected Breaking Visitor Record at MATTA Fair March 2019

March 25, 2019

Unexpected Breaking Visitor Record at MATTA Fair March 2019

Kuala Lumpur – The MATTA Fair March 2019 organised by the Malaysian Association of Tour and Travel Agents (MATTA) held on 15 – 17 March 2019 at Putra World Trade Centre (PWTC) Kuala Lumpur, was a pleasant success which attracted about 113,685 visitors with an estimated total sales value of RM220 million, compared to 93,084 visitors and RM210 million sales at the previous MATTA Fair September 2018.

MATTA President Datuk Tan Kok Liang said, “The MATTA Fair has confirmed to strengthen its position as ‘Malaysia’s No. 1 Largest Consumers Travel Fair’ with the highest number of visitors in the history of MATTA Fair since 1991. The results of the three-day Fair marks a 22 percent rise in visitors compared to the previous Fair in September 2018. It is amazing to see the continuous queues at the ticketing counters by the public at the Fair despite in times of economic uncertainty such as Brexit, US-China trade war and the nation’s financial recovery.”

: Continuous long queues at the MATTA Fair March 2019 ticketing counters by the public.

: MATTA Fair March 2019 attracted about 113,685 visitors

According to the MATTA Fairs’ visitor numbers over the years, consumers are more engaged with the MATTA Fair experiences buying holiday packages at the Fair instead of doing it online. The MATTA Fair is so popular as visitor takes pleasure in finding the very best bargains personally and compare holiday packages with personal ‘face-to-face’ service by travel consultants. The fair dispels the prophets of doom contention that physical fairs are dying with consumer preference on line.”

“While the SST mechanism is being fine-tuned by the authorities, many agents are absorbing the SST was so that customers can still buy at competitive price.”

“The 47th edition MATTA Fair recorded 1,364 booths taken up by 272 organisations with 182 tour and travel agencies, 14 National Tourism Offices, 10 State Tourism Offices, 35 hotels and resorts, 2 cruise, 6 theme parks, 1 airline, 1 CSR organisation and 21 other travel-related services.”

“We want to thank all the visitors who came to the recent MATTA Fair to buy their holidays. We trust that consumers will continue to support the MATTA Fair as MATTA will continue to bring more value-for-money travel deals and new exciting destinations to the MATTA Fair for holiday makers,” concluded Tan.

The next MATTA Fair returns to Putra World Trade Centre, Kuala Lumpur on 6 September 2019 to 8 September 2019. Visit and follow us on MATTA Fair official Facebook account @mattafairkualalumpur and official Twitter account @MATTA_FAIR to receive latest updates.