By Jeremy Khalil on January 6, 2014
Kuala Lumpur, 4 January 2014 – Deputy Prime Minister of Malaysia, Y.A.B. Tan Sri Dato’ Haji Muhyiddin Mohd. Yassin, officiated the Grand Launch of Visit Malaysia Year (VMY) 2014, which is the fourth edition of Visit Malaysia Year campaign, themed “Celebrating 1Malaysia Truly Asia”. The other three campaigns were held in 1990, 1994 and 2007.
Dataran Merdeka was chosen as the venue for the Grand Launch of VMY 2014 due to its historical significance and surroundings. Dataran Merdeka is also set against Kuala Lumpur’s iconic landmark, the Sultan Abdul Samad Building, as its backdrop, perfect for the event’s colourful visual feast.
“The Visit Malaysia Year 2014 campaign is poised not only to create happy memories and wonderful experiences but also to extend the bridge of friendship and promote better understanding of each other’s culture and heritage.
“We have concocted the right ingredients for a highly successful Visit Malaysia Year 2014, among others: the enabling of policy framework and commitment of the Government, strong public-private sector partnerships and the unwavering support of our rakyat (people),” Y.A.B. Tan Sri Dato’ Haji Muhyiddin said during the Grand Launch ceremony.
Also present at the event was the Minister of Tourism and Culture, Y.B. Dato’ Seri Mohamed Nazri Tan Sri Abdul Aziz, who urged all Malaysians regardless of their ethnicity and backgrounds to come together and provide their support in ensuring the success of VMY 2014 in line with the “We Are The Host” concept.
“Every Malaysian is duty-bound to ensure that their guests are treated with the utmost respect and courtesy while at the same time shown around and about Malaysia’s many wonderful attractions. Thus, Visit Malaysia 2014 will pull everyone together in a concerted effort to welcome the world. It is every Malaysian’s duty to play their role as a hospitable host,” he added.
The day-long grand celebration saw a turnout of more than 50,000 crowd, who were feted to a myriad of activities that included street performances, video presentations of cultural and tourism products, 1Malaysia Mix Music and drums performances, impressive ‘Building-Mapping’ presentations on the Sultan Abdul Samad building, an extravaganza of Celebrating 1Malaysia Truly Asia performances and dazzling fireworks display.
In conjunction with VMY 2014, the Government is targeting a total of 28 million in tourist arrivals and RM76 billion in tourist receipts. To achieve the target, more than 200 exciting events and festivals have been planned for the entire year to attract more tourists.
In the long run, VMY 2014 aims to contribute to the realisation of the Government’s target of receiving 36 million tourist arrivals and RM168 billion in tourist receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020, which is part of the National Key Economic Areas (NKEA).
The Proboscis Monkey is selected as the official mascot for VMY 2014 to raise the importance of wildlife and nature conservation, besides cementing Malaysia’s position as one of the world’s leading eco-tourism destinations.