On 11 July 2017, the Minister of Tourism and Culture Malaysia YB Dato’ Seri Mohamed Nazri bin Abdul Aziz flagged off 20 cars containing 50 participating ASEAN media, travel bloggers and social network influencers at the Malaysian Tourism Centre (MaTiC) during the second edition of ASEAN Media Tourism Bloggers Hunt 2017, organised by Tourism Malaysia from 11 until 14 July 2017 to promote Malaysia’s unique culture, heritage, cuising and other tourist offerings via social networks and digital platforms like Instagram, Twitter and Facebook.
This year’s hunt – themed “Malaysia On Wheels” to encourage self-drive holidays among ASEAN travellers to take advantage of Malaysia’s noteworthy highways and road systems – takes the participants through Kuala Lumpur by visiting iconic landmarks such as Merdeka Square and Batu Caves.
The participants then proceed Kuala Kangsar and Ipoh in conjunction with Visit Perak Year 2017 to experience local lifestyle at a traditional homestay and visit the newly opened Movie Animation Park Studios (MAPS) respectively.
From Perak, the participants head to Malaysia’s administrative seat Putrajaya and savour local delicacies at Sate Kajang Haji Samuri and Pakeeza Restaurant along the way.
Through their experiences, the participants will provide first-hand information to their followers via videos and still images to help promote Malaysia through social media on a large scale.
The ASEAN market remains Malaysia’s largest contributor of tourist arrivals. In 2016, Malaysia chalked 20.3 million tourist arrivals from the ASEAN countries, constituting 75.8% of total tourist arrivals for the year, which numbered 26.8 million. Tourist recipts from the ASEAN market amounted to RM56.2 billion, which is 68.4% of total receipts in 2016.
For the first quarter of 2017, Malaysia has already received 5.03 million tourists from ASEAN countries, signifying an increase of 2.4% against the same period last year. This is an encouraging trend towards meeting Malaysia’s ultimate goal for 2017, which is to attract 23.1 million ASEAN tourist arrivals.
With 2017 being the “Visit ASEAN@50: Golden Celebration Year” (50th anniversary of ASEAN), Malaysia hosts the 29th SEA Games from 19 to 30 August and the 9th ASEAN Paralympic Games from 17 to 23 September in Kuala Lumpur.