Berjaya LIVE Media Excursion

As the leading premier hospitality group in Malaysia, Berjaya Hotels & Resorts (BHR) recently organised an excursion to introduce Berjaya Waterfront Hotel (BWH) Johor Bahru to the Klang Valley- and Johor Bahru-based media. BHR acquired BWH around two years ago, making it the latest addition to BHR’s range of accommodation offerings. Strategically located on Johor Bahru shorelines, it is only five minutes away from the main causeway link to Singapore or just a few kilometres away from the city centre.

Formally known as The ZON Regency Hotel by the Sea, BHR has refurbished many parts of the hotel such as the rooms and parts of the lobby, including the entryway to the connecting integrated duty-free zone that offers duty-free shopping, dining and entertainment options. Its façade has now been totally painted white, giving it a patina of contemporary sophistication. The hotel is also connected to the ferry terminal that connects Johor Bahru with Batam, Indonesia.

BWH has 400 rooms and suites that are divided into five categories: Deluxe Room, Club Deluxe Room, Family Deluxe Room, Club Suite and Corner Suite. The hotel also has one of the largest MICE facilities in Johor Bahru suitable for large scale functions and expositions.

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During the trip, the participants experienced the hotel’s dining options. There are three food and beverage outlets available at BWH that guests could choose: Salt & Pepper, The Club and The Chinese Restaurant. Each of these restaurants have their unique signature dishes, for example The Chinese Restaurant’s divine fried durian dessert and Salt & Pepper’s mouth-watering asam pedas kambing (mutton cooked in sour and spicy stew), which are all must-try.

Besides highlighting the Berjaya Waterfront Hotel, the trip also highlights the hotel’s corporate social responsibility efforts in helping and reaching out to the local community. As part of those efforts, the participants and staff of BWH visited the Sari Saujana Underprivileged Children’s Home, which is one of the many orphanages that BHR assists. Everyone got involved in gotong royong (communal work) to clean Sari Saujana’s ground and played fun games with the children to spread joy and laughter to the home.

For guests who stay at BWH, they do not only have to be confined at the hotel because Johor Bahru and its surroundings offer various attractions such as Legoland Malaysia, which is the first Legoland ever to be built in Asia. The media were briefed on Legoland Malaysia’s offerings, besides trying out some of the rides available at the theme park. Interestingly, Legoland is not just for children – even adults ended up enjoying their experience being at the place because it brings out the child in them due to the affinity that they have towards the brand. This is also the place where visitors are able to catch up on Lego’s latest product offerings, special displays and shows.

Another place of interest that is worth checking out is the Johor Premium Outlets, simply known as JPO, which carries a wide variety of international fashion brands at attractive discounts all year around, attracting shoppers from far and wide.

As the trip’s closure, BHR introduced BWH’s The CHEFS (Cuisine, Hospitality Experience & Food Showcase), comprising the hotel’s five chefs who toiled behind the scenes relentlessly to make sure that guests’ obtain notable gastronomic experience.

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In overall, the BHR Excursion to BWH showcases BHR’s spirit, which is to Live In Victory Everyday (LIVE) to get the most out of life. As such, guests are bound to garner enriching and meaningful experience whenever they stay at any of Berjaya’s properties, including Berjaya Waterfront Hotel in Johor Bahru.