16 December 2016, KUALA LUMPUR – Vincent Ong has joined Club Med East and South Asia & Pacific (ESAP) as the Vice-President of Marketing. Based in Singapore, Vincent joined Club Med effectively on Dec 7th 2016 and will define and execute the regional vision and overall marketing strategy aimed at brand building and demand generation into Club Med resorts worldwide.
Together with his team, Vincent will be in charge of:
- Regional Brand Marketing; Digital Communications and Public Relations; Customer Relations Management; and Loyalty and Marketing partnerships in the following countries: Australia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Thailand, and emerging countries
- Working closely with the Global Marketing, Digital and Technology (gMDT) teams as well as country marketing teams to drive consumer awareness, brand preference and retention of clients, as well as drive new innovative initiatives on the digital platform.
Prior to joining Club Med, Vincent was the Asia Pacific Senior Director of Brand Management under Starwood Hotels & Resorts since 2007. Covering over 250 hotels across 20 countries, Vincent led and managed Brand Management and Marketing for five differentiated lifestyle hotel brands, as well as operational Brand Standards which include branding, operational and service standards development and implementation. He was also part of the extended Global Brand team to conceptualise, develop and roll-out guest experience initiatives as well as signature brand experiences.
From 2003 to 2007, Vincent held the title of Director of Six Sigma for the Sheraton Imperial Kuala Lumpur, where he managed and implemented business performance improvement projects and operational excellence across different properties. Vincent has also previously held consulting positions with Accenture and KPMG, where he and his teams consulted in strategy, business planning, process re-engineering and mergers and acquisitions.
A native of Malaysia, Vincent holds a Bachelor of Commerce (Honours) degree with a major in Accounting from the University of New South Wales, Sydney, Australia. He is a Certified Practicing Accountant with CPA, Australia and holds a certification in Logistics and Supply Chain Management.
In his free time, Vincent enjoys seeking out the best cafe in any city offering the best tasting coffee, appreciating moments where creators convey good taste and great design, and immersing himself in a good book.