By Gaya Travel on December 16, 2016
Hong Kong, 15 December, 2016 – Marriott International, Inc. (NASDAQ: MAR), the world’s largest hospitality company, rings in the start of the holiday season with the unveiling of a monumental installation at Hong Kong International Airport. A celebration of the holiday travel period, this dazzling installation welcomes passengers to Hong Kong from now until 13 February, 2017. The installation also features interactive touch screen iPads for travellers to create their very own personalised WeChat e-greeting for sharing via social media.
With its impressive scale and prominent location in Terminal 1, the installation will be visible from both Arrivals and Departure Halls. An illuminated globe, the centerpiece of the installation, alludes to spirit of travel and new experiences. With nearly 6,000 hotels across 30 diverse global brands in 120 countries and territories, there is a Marriott hotel just about anywhere for today’s travellers seeking enriching personal experiences.
Measuring 12m in height, the installation is fabricated entirely from metal and features over 1,700 LED lights on the globe to highlight Marriott International’s extensive portfolio of locations. The globe is encircled with gold curvilinear lines evoking a feeling of warmth and personal connection associated with the holiday season. The circular motif is a recurring form in the design of the installation; a symbol of connection, simplicity, and harmony. Round ornaments in three metallic tones, mirror, silver, gold, are decoratively arranged to form shimmering Christmas trees.
To unveil this spectacular installation, Hong Kong vocal group, SENZA A Cappella, kicked off the festivities with a special performance of holiday songs entertaining and delighting travellers.
Following the recent launch of Li Yu (礼遇), a specialist concierge service on WeChat, Marriott International has continued to innovate with technology enhanced travel experiences catering to Chinese travellers on their preferred platforms. For this year’s festive initiative, a WeChat app has been developed for users to customise their own WeChat e-greeting. Inspired by exotic locales and the art of voyaging, visitors can choose from 15 postcards showcasing iconic Marriott properties which bring to life extraordinary travel experiences from the company’s expansive portfolio of hotels. The installation also includes two digital interactive touchscreen iPads for the ease of holiday travellers to create their own personalised e-greetings for sharing on WeChat, Facebook, and Google+.
“We are excited to bring the magic of holiday cheer to travellers with this interactive installation,” said Carol Zhou, Senior Director of Brand Marketing, Asia Pacific, Marriott International. “It symbolizes Marriott’s continued commitment to shaping travel experiences through innovation and technology. Millions of travellers will pass through the Hong Kong International Airport during this holiday period, and it is a prime location to showcase our new portfolio of 30 global brands, offering the best hotels and resorts for travellers everywhere they want to go.”
For Chinese New Year, the installation will be transformed by a dramatic colour scheme of auspicious red and gold. This new design will reflect the local culture; delicate lanterns will be hung from the ribbon-like forms, and the installation will be decorated with traditional paper art sculptures, and circular baubles with floral designs. The launch of the new installation will be marked with a lion dance performance on 13 January, 2017.
Marriott International has appointed Kingsmen, and creative agency, Grey Group Hong Kong to support this campaign.
For further information on Marriott International please visit www.marriott.com.