MATTA Fair occupies 32 booths from the Taiwan Tourism Bureau in the International Halls

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Epic Premiere of Taiwan Tourism as Asia’s Featured Destination

The 52nd edition of the MATTA Fair occupies 32 booths from the Taiwan Tourism Bureau in the International Halls.

By Malaysian Association of Tour and Travel Agents on March 2, 20232 minutes read

KUALA LUMPUR, 2 March 2023 – The Malaysian Association of Tour and Travel Agents (MATTA) is pleased to announce Taiwan as Asia’s Featured Destination for MATTA Fair from 17 until 19 March 2023 at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.

The 52nd edition of the MATTA Fair occupies 32 booths from the Taiwan Tourism Bureau in the International Halls (Level 2) and will include various discounts and bargains on their packages, which will attract more bargain hunters and travel aficionados. Taiwan has been nominated for Asia’s Featured Destination award for the past four MATTA Fairs, including the MATTA Fair in March 2019, MATTA Fair in March 2017, MATTA Fair in September 2017, and MATTA Fair in September 2018.

530,000 Malaysian visitors visited Taiwan in 2019, more than any other Southeast Asian country, and because 60 per cent of Malaysia’s population is Muslim, Taiwan has the potential to attract a large Muslim demographic. In 2019, there were 382,916 Taiwanese visitors to Malaysia.

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In promoting the desire to travel and the significance of doing so, MATTA expects that the two-way tourist flow between the two nations will increase over time. The significance of this partnership is to facilitate the sharing of travel information and showcase the extraordinary experiences that travellers may have.

At the travel fair, the Taiwan Pavilion will host a number of engaging activities and events such as “Fun to Art,” which combines traditional Taiwanese dance with modern elements to create a unique artistic expression. Visitors can also participate in a range of do-it-yourself activities, for instance creating citrus essential oil cleaners and Taiwan-shaped biscuit dough decorations. While enjoying the fun, they can also enjoy a range of flavoured and shaped Taiwanese sweets.

The relationship between MATTA Fair and Taiwan Tourism contributes greatly to the latter’s promotional efforts, considering this fair is an excellent platform for showcasing Taiwan’s culture and breathtaking places to Malaysian tourists.

Admission to the fair is free and it is open from 10:00 a.m. until 9:00 p.m. for three days (Friday till Sunday). Frequent shuttle service to MITEC will be provided from KL Sentral and Sunway Putra Mall.

Please visit our MATTA Fair’s website and social media platforms (Facebook, Twitter, and Instagram), or subscribe to MATTA’s Telegram channel @MATTAHQ to obtain the most updated information.