By Mohd Mursi on November 14, 2015
KUALA LUMPUR, MALAYSIA, 13 NOVEMBER 2015– GOASEAN unveiled a slew of Malaysian produced ground-breaking and original concept travel programmes to avid and globe-trotting travellers at its GOASEAN Upfronts 2016 held at Kuala Lumpur Golf and Country Club. The must-see new programmes slated to be aired on GOASEAN next year had already garnered strong interests from distributors, content and channel providers during the recent MIPCOM with its quality content as well as the unique positioning of the brand which highlights attractions of the ten ASEAN countries. At GOASEAN’s inaugural Upfronts 2016, the world’s first ASEAN-centric travel channel shared teasers of its exciting new programmes with industry professionals such as advertisers, marketers, TV stations and programme buyers. The company also launched its mobile application for programme streaming and online travel booking system LetsGoNow.
Prime Minister YAB Dato’ Sri Haji Mohd Najib Abdul Razak, said in a statement today that he was proud to see how far and fast the multi-platform ASEAN travel content channel had come since its broadcast launch earlier in June this year.
GOASEAN’s 360-degree concept and execution via multi-platforms is testament to its will of engaging and driving tourism as a key economic driver for ASEAN. Today, we not only see original and trail blazing travel programmes being produced, but we also see the advancement of GOASEAN’s online and mobile gateways for content streaming and travel booking, furthering GOASEAN’s intent to be a one-stop engagement and entertainment channel for all things travel in ASEAN.
“The next step is to elevate the participation of our member ASEAN communities to increase their contribution in content development so that in the end, GOASEAN truly becomes the mobilisation tool of the ASEAN community towards building a people-centred ASEAN and moving the region forward. GOASEAN also aims to become a platform to cultivate young and upcoming talents across Southeast Asia, giving them an opportunity to grow and gain experience by collaborating with the channel to produce quality content,” added YAB Dato’ Sri Haji Mohd Najib Abdul Razak.
The new pilots that were featured at the screenings gained positive response from the audience at the GOASEAN Upfronts 2016. The company said that more new programmes are already being produced and in the pipeline to be aired in 2016. The featured programmes were from different travel-related genres such as food, leisure pursuits, sports, comedies and even horror.
GOASEAN offers users viewing-on-the-go and efficiency in making travel arrangements through launch of mobile application and ‘LetsGoNow’ online booking system
Minister of Communication and Multimedia YB Datuk Seri Panglima Salleh Said Keruak launched GOASEAN’s mobile application that allows users to download and stream travel programmes, as well as the LetsGoNow online travel booking system.
The mobile app, which can be downloaded for free for Android and Apple smartphone users, offers access to GOASEAN television content to be streamed on users’ portable devices. The app allows users, from anywhere in the world, to enjoy travel-related TV programmes to be viewed anytime at their convenience once it is downloaded.
The LetsGoNow online travel booking system is a GOASEAN proprietary booking system that easily allows users to book flights, hotels, airport transfers and in the future, tours throughout the ASEAN region. Travellers and tourists will be able to plan and optimise their time and budget, adding more value to their overall ASEAN travelling needs and experience.
“Trusted content is crucial given that there is overwhelming information on the internet. Media brands like GOASEAN are in the unique position to inspire and encourage action from an established audience through online tools such as the travel booking system,” said YB Datuk Seri Panglima Salleh Said Keruak.
Aspiring globe-trotters can now get a sneak peek of the sensational new pilot programmes immediately on www.goasean.com/upfronts or downloaded through the mobile app GOASEAN, and make plans to travel to the exciting destinations via LetsGoNow online booking system.
GOASEAN is available on pay TV in Brunei, and Malaysia on ASTRO Channel 737 and can be accessed worldwide through the mobile app. For more information please visit,www.GOASEAN.com #GOASEAN