By Malaysia Coffee Fest on July 25, 2019
Malaysia Coffee Fest 2019 is currently happening at the popular lifestyle and shopping destination 1 Utama Shopping Centre, welcoming all coffee-lovers and the public. The four-day caffeine-fuelled festival which features more than 100 local and international brands from 35 exhibitors, is expected to be thronged by more than 20,000 visitors and coffee enthusiasts. The festival spans over 10,000 square feet of event floor space at the lower ground floor atrium of 1 Utama Shopping Centre.
Starting from 25 July 2019 to this Sunday 28 July 2019, the event will also see the meeting of the nation’s baristas and the finest purveyors of coffee beans and brews from around the world. Reputed to be the largest coffee festival in the country, the third edition of Malaysia Coffee Fest will also host the gathering of Malaysia’s top-class baristas, local artisan coffee bean roasters, independent specialty coffee houses, coffee beans specialists and suppliers, and coffee equipment distributors and manufacturers.
At the festival, coffee-lovers and fans of the dark brew will also get to satisfy their sweet cravings with delicious offerings by local bakeries lining up their top-notch pastries and treats to pair-up perfectly with their hot cuppa.
For four days, visitors can look forward to the lively line-up of activities on and off-stage, such as two national coffee championships and a mini latte art competition where Malaysia’s top baristas and latte artistes battle one another for the coveted top spots:
1. Malaysia Open Barista Championship (MBOC) 2019 – 25, 26 & 28 July 2019
2. Malaysia Open Latte Art Championship (MOLC) 2019 – 25, 26 & 28 July 2019
3. Mini Latte Art Throwdown – 27 July 2019
Those who are passionate about their cuppa can now learn how to extract the best brews out of their coffee beans from Malaysia’s very own national and international coffee champions – Regine Wai and Jason Loo, who will be at the Roastedly® booth on 25 July 2019 and Saturday 27 July 2019.
Adding excitement and buzz to the festival, visitors may also stand a chance to win lucky draw
prizes with Lady Luck by their side:
4. A lucky draw – stand a chance to win mystery gifts with every spend of RM50 in a
5. Sure-win dip – with any purchase of RM200 and above
Apart from the chance to win prizes, coffee-lovers and visitors can attend coffee knowledge series held by the Barista Guild Asia (BGA), a prominent coffee association in Malaysia comprising coffee professionals with a vision to inspire and empower both coffee consumers and coffee professionals. The workshops by BGA is presented by an outstanding line-up of coffee experts who will present topics such as “Espresso Yourself”, “Introduction to Basic Latte Art”, “Latte Art for Kids”, “Coffee Brewing Made Easy”, and “The Journey from Bean to Cup”.
With urbanisation accompanied an increasing affluence and growth in Malaysia, consumers’ behaviour and lifestyles are undergoing marked changes as well. The demand for various types of coffee products such as specialty coffee, premium coffee concoctions, and the up-to date products and services have led to new opportunities for the coffee and café industries in Malaysia. With the rise of the coffee and café cultures across the nation where young adults and working professionals are showing keen interests in coffee, this has encouraged café owners and players in the coffee industry to gain a firm foothold in the booming local market.
Malaysia Coffee Fest 2019 is organised by CEMS Conference & Exhibition (Malaysia) Sdn. Bhd., the Malaysian arm of Conference and Exhibition Management Services, the creator of the highly successful Café Asia, Café Malaysia and Café Cambodia series, co-hosted by Malaysia Specialty Coffee Association (MSCA) and Café Owners Alliance, Malaysia (COA My). The coffee competitions are co-organised by the Barista Guild Asia (BGA).