By Hotels.Com on March 13, 2019
KUALA LUMPUR, 12 MARCH 2019: Everyone knows that the pain you experience when researching your holiday can leave you feeling pretty ‘salty’. Whether it’s a long-haul holiday to trek through the Himalayas or a relaxing stay in a hotel treehouse – the struggle is real. New Hotels.comTM research reveals that budding travellers are suffering from ‘net lag’ in the never-ending legwork to avoid that #basic trip.
‘Adulting’ can be tough, with almost a quarter (25%) of millennial travellers in Malaysia describing holiday planning as one of their biggest stresses in life. That’s not a surprise when over three in ten Malaysian travellers spend 10+ hours researching before they book, leaving no time for selfies, brunch or hot yoga. Nearly two-thirds of millennials (22%) spend more time searching for a break than they do between the sheets with their other half and 46% have even booked the wrong holiday or dates because the scroll became just too much #dead.
All it takes is 41 minutes for the ’net lag’ to set in, just slightly short of the time it takes to watch half a football match or for a ‘Netflix and Chill’ session. The many hours required have resulted in more than half going on holiday to somewhere they’ve been to before to avoid the research (56%), and almost a quarter ‘Just. Can’t. Even.’ and decided against going away altogether (22%). 54% reckon they pay over the odds in order to ‘swerve’ research hell and over a third (49%) would even outsource the task to a friend with the average person happy to pay RM708 for the privilege #sorrynotsorry.
The productivity levels at work are also taking a hit. Close to two in five (39%) have admitted to secret holiday scrolling in the office with close to a third saying they get less work done in the hunt for a holiday. Which isn’t hugely surprising when 38% of millennials look through more than five holiday options before making a decision.
Yet it’s other traveller reviews that almost all (99%) rely on to seal the deal, being voted the most important tool to transition from looking to booking. To help everyone get over the net lag, Hotels.com has announced the winners of the 2019 Loved by Guests awards – hotels rewarded based on their guest reviews to save you the research. Globally, 3,120 hotels were named Most Wanted, out of which nine are in Malaysia.
Adam Jay, President of Hotels.com, said: “Hotels.com can end the tedious trawl of the ‘holiday hunt’, with our Loved by Guests award-winning hotels. When you’re researching your holiday, these properties can give you a great starting point, and help ease the endless scroll. These hotels have been reviewed by people in the know – the guests themselves – and we’ve analysed over 25 million reviews to find you the best hotels around. Time to start surfing the waves instead of the web and swap the net lag for the jet lag.”
Top 5 Cities globally winning Loved by Guest Most Wanted Awards:
To see the full list of 2019 Loved by Guest winners, please see here:
The Net Lag survey was conducted by One Poll in February 2019. 7,800 respondents across 26 countries.
Most Wanted Award Winners by Country And Territory
|United Arab Emirates||14|
|Bosnia & Herzegovina||5|
|Hong Kong SAR China||5|
|Antigua & Barbuda||2|
|Macau SAR China||1|
|Turks & Caicos Islands||1|
|U.S. Virgin Islands||1|
Most Wanted Award Winners in APAC