By Tourism Malaysia on March 13, 2019
Kuala Lumpur, 11 March 2019 – 60 years. 200 careers and counting. Over 1 billion dolls sold. Inspiring 3 generations of girls. Since 1959, Barbie® has inspired girls to be anything. From princess to robotics engineer, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken.
“Barbie® encourages imagination, expression and discovery through play and believes girls should never know a world, or a job, or a dream that women haven’t conquered,” said Ivan Franco, Country Manager, Mattel Southeast Asia.
“For 60 years, Barbie® has championed girls, inspired generations to believe through make believe and showed them that they have choices. Through our global platform, we are igniting a movement to further establish Barbie® as the ultimate girl empowerment brand.”
Barbie® Illuminates Southeast Asia
In Southeast Asia, Barbie® illuminates iconic landmarks in pink to mark the start of Barbie’s 60th Anniversary celebration; from Malaysia’s KL Tower, Philippines’ Manila City Hall, Indonesia’s Museum Fatahillah, Singapore’s Singapore Flyer to Thailand’s Emquartier.
En. Zulkifly Md. Said, Deputy Director General (Planning), Tourism Malaysia, said, “Tourism Malaysia is pleased to have this opportunity to collaborate with Mattel on this landmark occasion. The celebration of Barbie’s 60th Anniversary is a timely effort as we build up towards our own landmark campaign, Visit Malaysia 2020. It is the perfect platform to promote Malaysia and the Visit Malaysia 2020 campaign in Malaysia, regionally and globally.”
He added, “Moreover, the launching of Barbie’s new travel line makes sense for international toy brand Mattel and Tourism Malaysia to partner and collaborate together. We look forward to seeing Malaysia’s iconic destinations and landmarks being promoted alongside Barbie’s 60th Anniversary Celebration to spur domestic and international tourism.”
KL’s celebration was graced by women who are breaking boundaries in a variety of diverse career fields – the nation’s very own role models to inspire the next generation such as entrepreneur, Datin Vivy Yusof, Co-founder of FashionValet and Founder of the dUCk Group; Professor Dr. Mazlan Othman, Malaysia’s First Astrophysicist; Dato’ Tiffanee Marie Lim, VP Brand, Creativity, and Talent Management for Limkokwing University and Creative Director of Limkokwing Fashion Club; Datin Winnie Loo, Founder and Chief Creative Director of A Cut Above Group of Salons and Academy; Amber Chia, Supermodel and Principal of Amber Chia Academy; and Karen Leong, Founder of Karen Leong Cake Design.
The event presented 60 Barbie® dolls styled by the Limkokwing Fashion Club and A Cut Above Academy to celebrate Barbie® through the years. There were an additional 6 Barbie® dolls styled by Dato’ Tiffanee Marie Lim and Datin Winnie Loo to represent the 6 decades of Barbie® style.
The dolls were modelled by 30 young girls from the Amber Chia Academy and 6 adult models from Limkokwing University who were dressed in Barbie®’s 2019 newest apparels and shoes. The celebrations concluded with a cake-cutting ceremony featuring a one-of-a-kind Barbie® 60th Anniversary cake designed by Karen Leong.
New Barbie® 60th Anniversary Dolls and Travel Range
FXD88 – Barbie® 60th Anniversary Doll
RRP RM249.90, estimated launch mid-March 2019, selected stores & online.
For 60 years, Barbie® has inspired imagination in fans all over the world. To commemorate her diamond anniversary, this collectible Barbie® doll wears a cascading ball gown twinkling with silvery sparkles. Paying homage to the original Barbie® doll and her iconic fashion heritage, Barbie® 60th Anniversary doll wears a dramatic ponytail with an elegant twist, side-eye glance, hoop earrings and wrist tag. Specially designed 60th anniversary packaging makes this Barbie® doll the ideal gift for collectors and fans. Celebrate Barbie®’s 60th anniversary with this glamorous keepsake. Black Label® collection. Subject to availability. Colours and decorations may vary. ©2019 Mattel. All Rights Reserved.
GFX23 Barbie® 60th Anniversary Career Doll Assortment
RRP RM52.90, now available at selected Toys “R” Us Malaysia stores nationwide.
Barbie® career dolls have been inspiring kids to dream big and aim high for 60 years! She’s had more than 200 careers and continues to explore new professions. This assortment celebrates some of her most iconic positions from her storied resume. Each doll reaches for her goals wearing a career-themed outfit along with an accessory to play out professional moments. Shoot for the stars with Barbie® astronaut doll, or soar through the sky with the pilot doll. Score points with the soccer player doll, or climb the ladder to success with the firefighter doll. Report the news with the news anchor doll, or make the news with the political candidate doll. Each wears an outfit for a day on the job, like a space suit or pilot’s uniform, and the accessories spark imaginations, like a microphone for the news anchor doll or a soccer ball for the soccer player doll. Different body types, skin tones, eye colours and hairstyles provide endless storytelling possibilities and create aspirational fun. Explore and collect them all because when a girl plays with Barbie®, she imagines everything she can become! Includes doll wearing fashions and accessories, plus career-themed piece. Each sold separately, subject to availability. Dolls cannot stand alone. Colours and decorations may vary. ©2019 Mattel. All Rights Reserved.
2019 Barbie® New Travel Range Toys
From RRP RM49.90 to RM109.90. Available April ’19 onwards at leading toy and departmental stores nationwide.
The brand previewed the NEW Barbie® Travel Range toys that will be made available mid this year at the launch. Tourism Malaysia’s collaboration with Barbie® will involve a joint effort to promote travel destinations in the country with the new toys on both digital platforms as well as on-ground events. With the launch of the Travel Range will come a social media contest that encourages travellers to take photos of themselves in various destinations within Malaysia with their Barbie® using a local campaign tagline of #BarbieCutiCutiMalaysia!
To find out more about the contest, visit www.facebook.com/Barbie