POP MART Unveils 'POP LAND Exclusive Festive Event in Thailand' at Siam Paragon

November 28, 2025

POP MART Unveils ‘POP LAND Exclusive Festive Event in Thailand’ at Siam Paragon

BANGKOK, Thailand — 25 November 2025 — POP MART Thailand, under POP MART International, has launched the “POP LAND Exclusive Festive Event in Thailand,” its largest outdoor pop-up event worldwide, spanning more than 1,000 sq m across Siam Paragon and Siam Center.

Led by Siriporn Phlaengchanthuek, country general manager of POP MART Thailand, the event is held in collaboration with the Tourism Authority of Thailand (TAT) and Siam Paragon. Celebrities including Thassapak “Bie” Xu, Sumonthip “Gubgib” Xu and their children, along with stars Pipe Monthapoom Sumanawarangur and Chayapak “New” Tanprayoon, attended the launch, generating excitement among fans and collectors.

At the heart of the attraction is the POP LAND Castle, where giant figures of POP MART icons — MOLLY, SKULLPANDA and HIRONO — surround the five-metre-tall MOKOKO Big Figure. MOKOKO, a fluffy new pink character making its global debut, symbolises joy, love and innocence. Visitors can also discover limited-edition collections, including the MOKOKO Sweetheart Series, Spring Flower Series and Twinkly Fairy Tale Series, alongside rare collector items.

The event features five immersive zones:

POP LAND Cascade – A tunnel connecting Siam Paragon’s G floor to Parc Paragon, decorated with beloved POP MART characters.
POP LAND Christmas Tree – Thailand’s first POP MART Christmas tree, adorned with fan favourites.
POP LAND Castle – The main showcase featuring iconic characters and the towering MOKOKO Big Figure.
POPSICLE Café – A Thailand-exclusive dessert experience offering themed treats such as Twinkle Twinkle Twin Mango Yuzu and SKULLPANDA Double Chocolate.
POP Slide: Finding MOKOKO – A large pink ball pit at Siam Center that invites guests to discover MOKOKO’s secret and capture playful photo moments.

The installation marks a milestone for POP MART in positioning Thailand as a rising global hub for POP culture, driven by soft power, art toys and imaginative experiences.

“We are proud to bring the enchanting world of POP LAND to the Thai people,” Siriporn said. “We believe this immersive destination will become one of the most exciting global attractions this festive season.”

The POP LAND Exclusive Festive Event in Thailand runs from 11 November 2025 to 11 January 2026 at Parc Paragon and Siam Center.

For updates, follow POP MART Thailand on Facebook and @popmartth on Instagram, X and TikTok.