SELANGOR, 18 JULY 2024: Anticipation soars for the region’s premier Muslim-Friendly Tourism and Hospitality (MFTH) event, the 4th World Islamic Tourism Conference (WITC), scheduled for 12 and 13 September this year. Deputy Minister of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), Khairul Firdaus Akbar Khan, became the first official registrant at its media launch event held at Sunway Resort Hotel in Bandar Sunway today.
The conference makes its long-awaited return, this year hosted at Sunway Resort Hotel. Registration is now open on WITC’s official site, https://witc.gov.my, with systemised online payment gateway assistance by event management software provider, Evenesis. This will facilitate the registration of the targeted 500 participants from across the tourism, hospitality, Halal, transportation and related industries, promoting discourse from cross-industries experts.
This year’s WITC promises a valuable experience centred around the theme “Forging Connections”, focusing on four key areas: Understanding Muslim Tourists, Muslim-friendly Travel and Community, Growth and Opportunity, and Inclusivity. Participants will gain insights from a lineup of renowned experts including:
- HE Dr Karomidin Gadoev, Ambassador, Embassy of Uzbekistan to Malaysia: Promoting Islamic Heritage as a Driver for Tourism
- Myra Paz Valderrosa-Abubakar, Undersecretary, Department of Tourism Philippines: Standards: The Key to Winning Over Muslim Tourists
- Mirza Vejzagic, Vice President, Malaysia-Bosnia and Herzegovina Business Council: Islamic Finance and the Economic Opportunities for
Muslim-Friendly Travel
- Datuk Chandran Rama Muthy, Chief Executive Officer, Batik Air: Inspiring Entrepreneurship
- Omar Dacosta Shahid, Chief Executive Officer, Creed & Culture: Bringing the Non-Mainstream, Mainstream: Connecting Across Boundaries
Aligned with the theme “Forging Connections”, the 4th WITC is set to make history with Sunway Resort Hotel partnering up as a main strategic partner for the venue and official hotel. This collaboration underlines the significance of WITC in the global MFTH sector and exemplifies the essence of forging connections by uniting key industry players, strengthening strategic alliances and driving future growth within Malaysia and beyond, especially as Visit Malaysia 2026 beckons.
To encourage participation, ITC is offering an exclusive early bird discount of 50% for registrations before 31 August 2024. With the discount, Malaysians can secure their spot for RM125.00, while international delegates can register for USD50.00. The 4th WITC is also HRD Corp claimable for all eligible Malaysians. Payment methods are as follows:
MyKad Holders Non-MyKad Holders – Online bank transfer via FPX participating banks
– E-wallet
– Debit or Credit card– Debit or Credit card: Visa, Mastercard, Maestro and AMEX
Nizran Noordin, Director-General of ITC confirmed: “WITC serves as a thought leadership conference for sharing insights, converging ideas and steering the future of sustainable Islamic Tourism. This year’s WITC will emphasise the essence of the conference, which is to bridge destinations, cultivate mutual understanding, strengthen economic collaboration, promote cultural exchange and drive innovation and sustainability.”
“Furthermore, the conference aims to garner support for Malaysia’s Umrah Transit Hub initiative, a socioeconomically equitable master plan benefitting Malaysia and all countries involved. This initiative will emphasise Malaysia’s influence as a leading Muslim-friendly destination in the region and its commitment to upholding sustainable tourism practices and enhancing cultural exchange across borders,” he added. Earlier, this year, Malaysia was once again ranked as the Top Muslim-Friendly Destination (OIC) in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) Report, maintaining its position since 2015. This accolade amplifies
Malaysia as an ideal destination for Muslim travellers, adorned with an established MFTH ecosystem, culture, nature and modern attractions, suitable for leisure and business Muslim travellers. The Muslim tourist market, which constitutes the primary audience of Islamic Tourism and MFTH and is the focus of WITC, is projected to reach a substantial USD 225 billion by 2028, signalling the sector’s promising outlook.
ITC invites captains of the industry, industry innovators and tourism enthusiasts to the 4th World Islamic Tourism Conference on 12 and 13 September 2024 at Sunway Resort Hotel, Bandar Sunway, Selangor. Register now and take advantage of early bird prices and stay updated at https://witc.gov.my. For the latest updates, visit ITC’s social media platforms (Instagram: itc_my, Facebook: Islamic Tourism Centre and LinkedIn: Islamic Tourism Centre) and email witc@itc.gov.my for enquiries.
Filed in: itc / Kuala Lumpur / Malaysia