By Ahmad Furqaan Hod on February 3, 2016


Taking advantage of the Federal Territory Day celebration, Samsung showcased their new innovative technologies, not only focussing on smartphones but also home electrical appliances. Placing customers’ needs at heart and believing in innovation that matters, this global household brand takes another step ahead by introducing Samsung Pay and MySamsung to make consumers’ life easier than before. Below are 7 best products announced during the forum.

  1. Samsung UHDTV with Quantum dot displays

By offering outstanding picture quality with Quantum dot display, this first bezel-less curved design that is aesthetically pleasing from every angle offers smart user experience, making it easy for consumers to access various kinds of contents. This smart television only requires one remote (Smart Hub), designed to provide users access to their favourite content all in one place



  1. Samsung AddWash Washing Machine

Samsung is hailed as the No. 1 Best Branding in Southeast Asia for Home Appliances because the brand introduces smart and practically innovative solutions in settling daily household chores. The new AddWash washing machine has a distinctive access door that makes it convenient to add any forgotten laundry item. It also allows users to add hand-washed items for rinsing or additional softener anytime during the cycle.

  1. Family Hub Refrigerator

The new Family Hub Refrigerator is a sophisticated multi-tasker that connects families, organises groceries and even provides entertainment. It is equipped with 21.5 inch full HD touch screen display with functions akin to a smartphone, allowing users to post, share, update calendars, pin photos and leave notes. The three high quality cameras inside the fridge capture images through smartphone to give a peek inside the fridge to remind consumers what is available in the fridge. Since Samsung’s devices always come with connected media, the Family Hub screen also has screen mirroring function, allowing a content that contains in one device able to appear on the screen of another different Samsung screen-equipped device.



  1. Gear S2 Classic

Since the successful launch of the Gear S2, Samsung unveiled two new elegant editions of the Gear S2 classic: one encased in 18K Rose Gold and another in Platinum, offering users diverse options to express and match their style by highlighting its circular design and advanced functionality. Meeting the needs of smartwatch users, Samsung works closely with their partners such as Grab (MyTeksi), Uber, ESPN and CNN to provide more convenient and expanded user capabilities. Plus, the design of its watch straps and watch face options are customisable with exclusive designs from artist such as Keith Haring, Jean-Michel Basquiat, Jeremyville and Burton Morris. Samsung’s Director of Mobile Business Joehan Martinus stated that the capabilities of Samsung Gear S2 will be widened throughout all android smartphones and also iOs devices soon.

  1. Galaxy TabPro S

Finally, Samsung unveiled its latest Galaxy TabPro S, which combines Samsung’s world-class technology powered by the Microsoft Windows 10 operating system. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for most productive mobile experience. At 6.3 millimeters thin and weighing only 693 grams, Galaxy TabPro S is designed to be easily carried around all day. A full-sized keyboard cover, which comes included with the device, also enhances usability. Plus, a multi-port adabter (HDMI, USB Type A & C) and Bluetooth Pen are available for purchase separately.

  1. 360 Cassette’s air conditioning

Improving the technology of a product does not only focus on its intelligence, but also on its practicality and ability to save power consumption. Consumer’s cooling experience is now improved by the new circular cassette design that delivers a zero angle airflow that minimises airflow reduction by 25 percent. By improving power efficiency without producing a cold draft, this new air conditioner delivers optimal cooling performance.

  1. Samsung Digital Signage

Samsung also shared its vision on the role that visual displays will play in transforming entertainment, retail and meeting places of the future by revealing the curved and Ultra High Definition (UHD) monitors to large-format indoor displays. The world’s slimmest video wall that is bezel-to-bezel design (0.9mm on the upper left sides and 0.5mm on the lower and right sides) minimizes interference and drives viewers’ attention to the featured content, rather than to the display itself.

**Kindly note that not all products that were officially launched are available in all countries in South East Asia at the same time. For more information on Samsung’s product details and prices, please refer to or


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