Shopback Shakes Up the Online Shopping Sphere with Its Debut in Malaysia
ShopBack, the online Cashback platform that connects both merchants and consumers seamlessly with a charming reward system, has made its way to the shores of Malaysia. It thrives on the online Cashback mechanism that is relatively new to Southeast Asia, but wildly successful in the United States. The ecommerce start-up takes part of the commission earned from the merchants for each successful transaction, and recycles it as Cashback to the consumers – effectively paying shoppers to shop.
ShopBack’s Cashback mechanism adopts a ‘stacked’ approach, where Cashback is given on top of any existing discounts or credit card rebates. This means greater savings for the users. ShopBack’s all-inclusive concept differentiates itself from online group buying sites or credit card rebates, which are typically limited by availability (e.g. discounts valid within a short window of time) and type of purchases (e.g. deals are only applicable for specific items).
“ShopBack runs on a viable business model that rewards all parties involved,” said Joel Leong, Regional Head, Partnerships of ShopBack. “With ecommerce in the Southeast Asia growing 40% year-on-year, we are committed to extend and expand our suite of services to benefit all consumers in the region.”
ShopBack lands in Malaysia with AirAsia BIG aboard
The official launch of ShopBack yesterday also has unveiled its newly minted partnership with AirAsia BIG, one of Asia’s leading loyalty programme, to reward its patrons with BIG Points. Shoppers not only get to enjoy the goodness of cashback, but also get to redeem free AirAsia flights with their BIG Points!
Having AirAsia BIG on board is perfect to continuously drive the need towards providing more valuable and rewarding customer experiences for the growing volume of shoppers in Malaysia and Asia. On top of the enjoyment of up to 30% cashback as they shop at over 300 merchant sites on ShopBack, shoppers who sign up now via www.shopback.my/airasiabig will also get an exclusive treat of 250 bonus BIG Points, as well as 1 BIG Point for every RM2 spend.
The BIG Points earned can be redeemed for any FREE AirAsia flights across 100 destinations in AirAsia’s network. BIG members can fly for free from as low as 500 BIG Points to places such as Singapore, Lombok, Miri and many more during promotional periods, or choose to explore even further destinations with BIG Fixed Points, whereby the number of BIG Points required for each route is determined by its flight hours. BIG member will also get to enjoy 24-hour Priority Booking for major AirAsia flight sales.
Apart from having AirAsia BIG as a program partner, ShopBack has ties with over 300 merchants on its site till date, from local to global ecommerce giants such as Expedia, Agoda, Hotels.com, Accor Hotels, Air France, Groupon and Hilton Hotels & Resorts.
The wide range of products and services across the large volume of merchants, coupled with the simple site design for shoppers’ smooth navigation, ShopBack is set to be everyone’s online shopping mall. The savings gained from shopping through ShopBack can be cashed out easily as well, through a Cashback transfer to bank account or PayPal – as per shoppers’ preference.
About The Author
Leave a Reply