Global sports lifestyle brand PUMA gears up to celebrate the 2012 Malaysian F1 Grand Prix in style by coming up with the Puma Motorsports Red Cube.Held on Level 3, Pavilion, Kuala Lumpur from the 7th until the 25th of March 2012, the PUMA Motorsports Red Cube is part of a regional initiative to promote the thrilling new PUMA Motorsports Collection and will be the biggest pop-up store attraction located at the bustling walkway, with the Red Cube’s built-up dimensions measuring 28ft (width) x 10ft (height) x 50ft (length) showcasing new merchandise by Puma with Ferrari Shield emblem.

Spend RM500 and above and customers will be rewarded with limited edition PUMA umbrella and the chance to grab two passes to watch the 2012 Malaysian F1 GP at the Sepang Circuit, including a mystery gift for every purchase of PUMA motorsport footwear.
In conjunction with this event too, PUMA organised the PUMA Motorsports Fashion Runway competition among teams of college students to show off their talent by maximising PUMA products to design outfits in accordance to the theme, ‘Motorsports’. The finale runway show was held on the 15th March 2012 at the Red Cube