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Starbucks Launches Via Latte and Participates in KL Tower Int’l Jump 2014

The new beverage enriches Starbuck’s line of offerings and suitable for anytime, anywhere

By Nuar Md Diah on September 29, 20142 minutes read

Kuala Lumpur, September 2014 – This autumn, embark on a journey into espresso bliss as Starbucks Malaysia invites customers to rekindle their love for the perfect latte. Start your personal coffee journey with our Starbucks VIA® Lattes made with the quality you expect from Starbucks. Now, your latte or café mocha can come on the go whenever you like, wherever you are!

The Starbucks VIA® Latte is new in the Starbucks VIA® instant beverages line. It comes in three of our most popular handcrafted flavors: Caffè Mocha, Vanilla Latte, and Caramel Latte. Starbucks VIA® Caffè Mocha is inspired by the irresistible flavors of the handcrafted version; it has the perfect combination of Starbucks® signature espresso, rich chocolate and creamy milk that creates a perfect beverage, full of rich flavor. Starbucks VIA® Vanilla Latte is a creation inspired by the much-loved Starbucks Vanilla Latte featuring rich Starbucks® coffee, natural dairy and classic vanilla flavor. The Starbucks VIA® Caramel Latte combines rich Starbucks® coffee with velvety milk and luscious caramel flavor.

Mr Sydney Quays, Managing Director of Berjaya Starbucks Coffee Company said: “Customers can experience and enjoy Starbucks on the go with our new Starbucks VIA® Lattes. Starbucks VIA® Lattes introduces customers to the convenience and quality of Vanilla Latte, Café Mocha, and Caramel Latte in a single serve sachet. It’s a new way to experience Starbucks wherever you go.”

Available at all 174 Starbucks Malaysia stores, Starbucks VIA® Latte: Caffè Mocha, Vanilla Latte, and Caramel Latte are priced at RM12.00 (4 sachets in a pack).

Starbucks Malaysia is also the Official Coffee for KL Tower International Jump Malaysia 2014, and this will mark the third year Starbucks has collaborated with KL Tower for this exciting event.

Mr Sydney Quays, Managing Director of Starbucks Malaysia said: “We are pleased and proud to be a part of the KL Tower International Jump Malaysia 2014 as the Official Coffee and look forward to being able to provide the jumpers with food and beverages throughout these 4 days.

“Starbucks is always keen to support tourism in Malaysia and many of our stores are located at tourist destinations. We hope to provide convenience and a platform for everyone to enjoy their favourite coffee,” he added.

This morning, Sydney with Mitch Potter and Haziq Azlan demonstrate the way to brew you own latte using VIA Latte at 421 meters above ground level. Media friends and guests witnessed the fur jumpers later jumping off from the deck while holding the Starbucks VIA Latte.