PUTRAJAYA, 10 May 2022: With the reopening of borders following a lengthy travel restriction worldwide, Islamic Tourism Centre (ITC) has re-activated its physical engagements with the tourism industry players globally to share insights and experience on Islamic Tourism as the way forward for tourism recovery.
The ITC team is attending the Arabian Travel Market (9-12 May) in Dubai and the Sarajevo Business Forum (11-12 May), and will make a working trip to Turkey (15-19 May) this month with a double mission to position Malaysia as a destination of choice for Muslims as well as to drive interest among global destinations towards the potential of the Muslim tourist market.
Dato’ Dr. Mohmed Razip Haji Hasan, Director-General of ITC said: “Malaysia was recently ranked at the top as a Muslim-Friendly Travel destination, and there are many travel products and experiences in Malaysia, not only for conventional tourists but also for Muslim tourists who wish to travel with peace of mind, without compromising their faith.”
He was referring to the Global Islamic Economy Indicator (GIEI) report released by DinarStandard in April 2022 where Malaysia took the top spot in four out of six areas namely Muslim-Friendly Travel, Halal Food, Media and Recreation, and Islamic Finance.
“Malaysia has many Muslim-friendly tourism products, hotels, and services that provide a great experience and value to tourists. During the pandemic, ITC had continued being active by providing Muslim-Friendly Tour Guide (MFTG) training, developing mosque tourism potential, and encouraging hotels to adopt the ITC Muslim-Friendly Accommodation Recognition (MFAR) certification,” said Dato’ Dr. Mohmed Razip.
He noted that the pandemic had negatively impacted the tourism industry and believed that Islamic Tourism provided a new strategy for tourism recovery.
“We are at the dawn of a new beginning and everyone is excited to reconnect and kickstart their travels again. This is an opportune time for tourism industry players to explore new travel trends and behaviours, particularly the demands and needs of Muslim tourists. Strategising towards Islamic Tourism may present many opportunities for the way forward past the pandemic. It’s still a largely untapped market that’s just beginning to blossom,” he said.
He added that the Muslim tourist market had unique faith-based needs when they travel and that ITC was ready to share its experiences in developing a Muslim-Friendly Tourism and Hospitality ecosystem.
Dato’ Dr. Mohmed Razip will be sharing his thoughts on “The power of tourism to fuel economic growth” as an invited panellist at Sarajevo Business Forum on 12 May in Bosnia and Herzegovina.
He said: “We are prepared to support destinations and industry players who see the value and potential growth of the Muslim tourist market. ITC offers training, research and knowledge, and guidance in standards and certification. We’ve developed the ecosystem for Malaysia and shared our knowledge with other destinations and we are eager to share and support similar goals when we meet our counterparts in Dubai, Sarajevo and Istanbul.”