JNTO KL launches Jepun Untukmu 2026 campaign to inspire Malaysian Muslim travellers
KUALA LUMPUR, 2 November 2026 – The Japan National Tourism Organization Kuala Lumpur Office (JNTO KL) has launched its Jepun Untukmu 2026 campaign to raise awareness of Japan as a Muslim-friendly travel destination among Malaysian travellers who have yet to visit the country.
The campaign is running from Nov 1, 2026, to Jan 31, 2027, the campaign aims to introduce Malaysian audiences to Japan’s attractions, cultural experiences and Muslim-friendly facilities, encouraging them to consider the country for future holidays.
The Jepun Untukmu video highlights Muslim-friendly travel experiences across Tokyo, Nikko and the Mount Fuji area, featuring a mix of iconic attractions and lesser-known destinations, including Shibuya Sky, Shinkyo Bridge and Nikko Toshogu Shrine.
To bring Japan travel inspiration closer to Malaysian audiences, JNTO KL will roll out an integrated digital marketing initiative featuring digital out-of-home (DOOH) advertising at selected locations, including KL Sentral station and screens on MRT Kajang Line trains, alongside online video advertising and social media activities.
These initiatives will direct audiences to the Jepun Untukmu page on the JNTO KL website, where they can watch the campaign video, participate in social media activities and discover more travel inspiration.
As part of the campaign, the #JepunUntukmu2026 social media initiative invites participants to watch the campaign video, take a screenshot of their favourite scene and share it on their Instagram or Facebook feed with a caption explaining their choice. Participants must include the hashtag #JepunUntukmu2026 and tag @visitmyjapan.
Eligible participants will stand a chance to win prizes through a lucky draw, including a pair of return flight tickets to Tokyo (Narita), sponsored by ZIPAIR.
ZIPAIR, a “NEW BASIC” airline, operates daily non-stop services between Kuala Lumpur and Tokyo (Narita), which commenced on Oct 20, 2026. The airline offers complimentary high-speed in-flight Wi-Fi, with optional services including full-flat seats, checked baggage and in-flight meals.
Full participation details and eligibility requirements are available through the campaign page.
In addition, the campaign will conduct an online consumer survey in December 2026 to gather insights from Malaysian consumers, giving participants the chance to win exclusive prizes.
Malaysians participants who are interested in taking part are encouraged to follow Visit MY Japan on Instagram (@visitmyjapan) and Facebook, where the survey link and further details will be shared when it goes live.
The initiative forms part of JNTO KL’s broader efforts to better understand the Malaysian market and support the promotion of Japan as a travel destination for Malaysian Muslim travellers.
The Jepun Untukmu page on the JNTO KL website provides travel inspiration and practical information for Malaysian Muslim travellers planning a trip to Japan.
For more information and to watch the campaign video, visit JNTO KL’s Jepun Untukmu campaign page.
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