Kuala Lumpur, 21 March 2016 – The much anticipated fifth Langkawi International Laksa Carnival (LILAC) will be held from 27 until 29 May 2016 at Laman Padi in Langkawi, Kedah. LILAC’s aim is to share the significant taste of the local comestible that can be found in Langkawi in comparison to the other states in Malaysia.
With the theme ‘I Love Laksa’, LILAC will also highlight the variety of authentic laksa, including various accompanying gastronomic offerings, across Malaysia and Asia such as Korea, the Philippines, China, Thailand and Indonesia.
According to Tourism Division Manager Rosnina Yaacob, LILAC benefits the local laksa sellers because according to statistics, the income generated from the three-day event is equivalent to the sellers’ one week sales. The island’s local economy is also spurred due to the increasing number of tourists who spend on products and services.
The number of visitors to the event has been steadily increasing over the years. This year, the organiser intends to attract 32,000 visitors, which is 7% increase from last year’s 30,000 attendance.
Visitors to the LILAC will have the opportunity to participate in various competitions and win prizes worth more than RM50,000, besides savouring the various culinary delights.
LILAC complements Langkawi’s tourism calendar that help to enrich tourists’ experience when being on the island. It is also in line with Discover Kedah Year 2016 to boost tourism to this state northern state.