Louis Vuitton Unveils Central Station Pop-Up at The Landmark in Hong Kong
SINGAPORE, 23 October 2026 — Louis Vuitton has unveiled a striking new façade at The Landmark in Hong Kong, transforming the exterior of its premises into a grand railway station inspired by the House’s enduring fascination with travel.
Titled Louis Vuitton Central Station, the installation draws inspiration from the golden age of rail travel and Hong Kong’s rich transportation history. It follows previous Louis Vuitton hoardings on the Champs-Élysées in Paris in September 2023, New York in November 2024 and Shanghai in June 2025.
The façade also celebrates the 130th anniversary of the Louis Vuitton Monogram, incorporating the House’s distinctive motif into the station-inspired design. As shown in the press release’s opening image on page one, the installation features a grand arched station façade with illuminated windows, railway-inspired architectural details and the iconic Monogram pattern.
Conceived as a tribute to the brand’s heritage and the romance of travel, the installation brings together imagination, architecture and the city’s vibrant energy.
In line with Louis Vuitton’s commitment to more mindful creation, all materials used to construct the façade will be reused or recycled after the installation period.
Founded in 1854, Louis Vuitton has built its identity around the art of travel, initially through luggage, bags and accessories before expanding into ready-to-wear, shoes, watches, jewellery, beauty and fragrance. The House continues to draw on its heritage while exploring new creative disciplines.
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