Malaysia Airports continues to position the country as a global hub by promoting inbound tourism into Langkawi through its strategic partnership with Malaysia Airlines in the all-new Discover Langkawi Campaign. The campaign is supported by the Langkawi International Tourism Promotional Fund (LITPF) that was launched earlier this year for airlines, travel agents and destination marketing companies to market and attract more international tourists to the beautiful island that is known as the Jewel of Malaysia.
Present at the ceremony were the Deputy Minister of Tourism, Arts and Culture Malaysia, YB Tuan Muhammad Bakhtiar Wan Chik; the Secretary General Ministry of Transport Malaysia, Datuk Mohd Khairul Adib Abd Rahman; the Secretary General Ministry of Tourism, Arts and Culture Malaysia, Datuk Isham Ishak; the Group Chief Executive Officer of Malaysia Airports, Raja Azmi Raja Nazuddin and Malaysia Airlines Group Chief Revenue Officer, Ignatius Ong.
Raja Azmi shared his excitement and said that he was happy Malaysia Airlines decided to be the first to make use of the LTPF and partner with us to attract more international tourists into Langkawi. “The double-digit growth at our Langkawi International Airport last year comprised almost 30% of international traffic movement and it was definitely the result of aggressive promotion of Langkawi as an attractive destination. Therefore, we hope to see a further increase in traffic movement with the launch of the Discover Langkawi Campaign,” he added.
Ignatius Ong said, “It is only fitting that we work together with Malaysia Airports in promoting the country to the world as we are both the first point of contact for any tourist that arrives in Malaysia. Under this partnership, our airline and its frequent flyer programme, Enrich will be working closely with Malaysia Airports on various marketing and promotional activities to attract more visitors to Langkawi. Langkawi has always been a popular holiday destination for many Malaysians as the island is home to beautiful landscapes and pristine beaches. With our 6 daily flights, we wish to connect more visitors to this beautiful island for a quick getaway from the city.”
The Discover Langkawi campaign is a six-month long contest open to all Malaysia Airlines passengers from all its networks travelling to Langkawi any time between 1 July 2019 and 31 January 2020. Passengers who are interested to participate would need to complete the sentence “Tell us why you would like to discover Langkawi” on the Malaysia Airlines’ website in less than 30 words. There will be 5 winners each month based on the best captions and they will win flight tickets to domestic or ASEAN destinations. At the end of the contest, there will be 3 grand prize winners who will each walk away with business class tickets for two to Langkawi and a 5 days 4 nights holiday package at a prestigious hotel worth more than RM 100,000.