Sarawak Mega Fair 2025

October 23, 2025

Sarawak Mega Fair 2025 Brings Borneo’s Hidden Gem To Singapore

SINGAPORE, 22 OCTOBER 2025 – Sarawak made its strides across the region, bringing the taste of Borneo to the Lion City for four days. The debut of Sarawak Mega Fair 2025, held at Suntec Singapore from 16–19 October successfully showcased the state’s rich culture, eco-tourism, and investment potential as Borneo’s hidden gem.

The highlight of the fair was the tourism-focused program on Friday, 17 October 2025, which strengthened Sarawak’s positioning as Borneo’s Hidden Gem as well as reinforced cross-border partnerships in the run-up to Visit Malaysia Year 2026. Sarawak Mega Fair 2025 served as a flagship regional platform to strengthen Sarawak’s brand as authentic, green, and globally connected, while remaining deeply rooted in multicultural harmony and ecological stewardship in line with the UN Sustainable Development Goals (SDGs).

YAB Datuk Patinggi Tan Sri (Dr) Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg, Premier of Sarawak, officially inaugurates the Sarawak Mega Fair 2025 in Singapore. The event marks a key step in strengthening regional ties and showcasing Borneo’s hidden gem ahead of Visit Malaysia Year 2026.

“Tourism in Sarawak is not a slogan. It is a promise. A promise to protect what is sacred. To uplift what is often overlooked. To balance what is beautiful with what is essential,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak. He also highlighted that Kuching is a UNESCO Creative City of Gastronomy, where food tells the story of its people and their ancestral connections to land and identity.

Jointly organised by the Sarawak Trade and Tourism Office Singapore (STATOS) and the state government, with strategic support from the Ministry of Tourism, Creative Industry and Performing Arts, the event focused on deepening engagement with Singapore through meaningful collaborations rather than mass marketing. The event spotlighted the region’s rich offerings in tourism, trade, food, culture, and the creative economy in positioning it as a high-value, sustainable destination ahead of Visit Malaysia Year 2026.

YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, delivers his keynote address at the Sarawak Mega Fair 2025 in Singapore. He outlined Sarawak’s promise to protect its sacred culture and environment through sustainable tourism.

Sarawak Mega Fair 2025 highlighted Sarawak’s advancement under the Post-COVID-19 Development Strategy 2030 (PCDS 2030), where tourism plays a vital role in driving inclusive and sustainable growth. The Minister added, “As we look toward 2026 and beyond, our commitment is clear: tourism must serve both our environment and our people. Everything we do is grounded in global alignment, with the Sustainable Development Goals, with Visit Malaysia Year 2026, and with the shared ASEAN vision of a resilient, inclusive, and prosperous region.”

Themed “Experience Sarawak: Borneo’s Hidden Gem,” the Sarawak Mega Fair 2025 will unfold an immersive showcase of Sarawak’s vibrant identity. The event featured exhibitions, cultural performances, culinary showcases, trade networking, and a high-level business conference, creating a multi-sensory journey through the state’s diverse offerings in tourism, culture, investment, and innovation.

A captivating cultural performance by the Sarawak Art Council and PUSAK (Persatuan Sape Kuching) at the Sarawak Mega Fair 2025. The groups brought the rich indigenous heritage of Sarawak to life for Singaporean audiences, showcasing traditional dance and the iconic sounds of the sape.

Sarawak Mega Fair 2025 marks a key step in strengthening ties with Singapore and boosting tourism ahead of Visit Malaysia Year 2026, inviting the region to experience the heart of Sarawak — the hidden gem of Borneo. Singapore will serve as a powerful platform to connect with travellers, partners, and investors eager to discover the true essence of Borneo’s hidden gem.