Group Photo : Abdul Karim (Centre) group photo together with Tourism Players during the launch for Sarawak Tourism Destination Resilience Workshop at Imperial Hotel Kuching
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Sarawak Tourism Board Launches Destination Resilience Program in Collaboration With Pacific Asia Travel Association (PATA)
The Sarawak Tourism Destination Resilience program targets 60 participants to boost tourism recovery and sustainability post-COVID-19.
The Sarawak Tourism Destination Resilience program targets 60 participants to boost tourism recovery and sustainability post-COVID-19.
Sarawak, Malaysia, May 20, 2024 – Today, at the Imperial Hotel in Kuching, the Minister for Tourism, Creative Industry & Performing Arts Sarawak, YB Dato Sri Abdul Karim Rahman Hamzah, proudly announced the Sarawak Tourism Destination Resilience program with target of 60 participants. This initiative represents a significant milestone in Sarawak’s journey towards tourism recovery, sustainability, and growth, responding to the unprecedented challenges posed by the COVID-19 pandemic.
The Tourism Destination Resilience Program comes as a collaborative effort between the Sarawak Tourism Board and the Pacific Asia Travel Association (PATA). With a commitment to equipping industry stakeholders with the necessary tools to navigate crises effectively, this program represents a significant step forward in ensuring the long-term viability of Sarawak’s tourism sector.
YB Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry & Performing Arts Sarawak shared, “Tourism is more than just an economic engine – it is a force for good, a bridge between cultures, and a catalyst for positive change. We must ensure that our tourism practices are sustainable, ethical and inclusive, respecting both the needs of our visitors and the integrity of our environment.
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Key objectives of the program include evaluating, mitigating, and managing risks; strengthening adaptive capacity; promoting sustainable and inclusive tourism practices; preserving cultural heritage; and advocating for safety and security within the tourism landscape.
Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board, added “The TDR programme aims to equip the Sarawak Tourism Board, key destination stakeholders, and tourism MSMEs with a comprehensive understanding of the steps to build resilience and foster greater sustainability. The overarching goal is to enable these stakeholders to develop and execute a robust action plan that promotes resilience and sustainable tourism growth in the destination and MSMEs operations.”
The program’s comprehensive curriculum comprises 12 modules, meticulously crafted to address the unique needs and challenges faced by Sarawak’s tourism industry. Over the next five days, participants, including policymakers, SMEs, and business owners, would engage in immersive sessions aimed at enhancing their understanding of Tourism Destination Resilience.
As the Sarawak Tourism Destination Resilience program set sail on its inaugural journey, it embodied a collective vision for the future of Sarawak’s tourism landscape. With esteemed partners like the Pacific Asia Travel Association (PATA) and the unwavering support of industry leaders, this initiative heralds a new era of collaboration and innovation.
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