Amani Azlin, a fine arts photographer based in Malaysia is one of the Southeast Asian photographers who took part in the exhibition.
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Singapore Tourism Board launches UNSEEN/SINGAPORE
Virtual photo exhibition turns the spotlight on the lesser-known side of Singapore.
Virtual photo exhibition turns the spotlight on the lesser-known side of Singapore.
SINGAPORE, 2 February 2023 – Singapore Tourism Board (STB) has collaborated with National Geographic CreativeWorks to unveil UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from Southeast Asia. Through photography, the campaign includes a virtual exhibition which encourages travellers to explore the city-state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of destination Singapore.
Running from 2 February 2023, UNSEEN/SINGAPORE will showcase a collection of photographic works through a virtual exhibition, captured and curated by six photographers from across Southeast Asia. UNSEEN/SINGAPORE features the works of:
- Amani Azlin from Malaysia
- Tino Renato from Indonesia
- Chanipol Kusolcharttum, better known as “Rockkhound”, from Thailand
- Phạm Gia Tùng from Vietnam
- Gab Mejia from the Philippines
- Jayaprakash Bojan from Singapore
In curating the UNSEEN/SINGAPORE collection, each photographer visited Singapore in mid-2022, covering areas in Singapore that showcase nature, heritage buildings, cultural sites, and art. Each presented their vision of an UNSEEN/SINGAPORE through ways that resonate with their passions and personal experiences.
The photographers ventured across Singapore, going beyond its famous attractions and iconic skyline, to discover spots equally captivating – from charming neighbourhoods, to lush and thriving offshore wetlands and a lighthouse at the island’s edge.
“We aim to inspire travellers to Singapore to rediscover the joy of travel once again. One way is to portray our destination in a different light, by helping visitors to see it afresh through another person’s eyes. UNSEEN/SINGAPORE set out to do this, through the lens of talented photographers from Southeast Asia, who tell their journey of discovery through photography. We hope they will inspire a new wave of visitors to discover a Singapore reimagined,” said Mr John Conceicao, Executive Director, Southeast Asia, STB.
“When you visit a destination, you take photos. When you come back home, you get to see the photos to look back, to reflect, to reminisce with your friends and family. When you look back at the photos, they serve as a reminder of that moment. In a way, they are a gift that you give to yourself for experiencing those moments,” shared Amani Azlin from Malaysia.
UNSEEN/SINGAPORE is part of STB’s efforts to boost travel recovery through SingapoReimagine, a tourism campaign that highlights new, innovative and unexpected experiences in Singapore to audiences worldwide.
Between January to December 2022, Singapore recorded 6.3 million international visitor arrivals. Visitor arrivals were driven by strong demand from Singapore’s key source markets, such as Indonesia, Malaysia, the Philippines, Vietnam and Thailand.
UNSEEN/SINGAPORE will be open to the public on National Geographic’s official website from 2 February 2023 inviting visitors to reimagine Singapore. The virtual exhibition will showcase each photographer’s ‘room’ based on their thematic-led collections. Viewers will be able to virtually visit many parts of Singapore including locations such as the Sim Kwong Ho shophouses, Pulau Ubin, Thow Kwang Pottery Jungle, Jurong Lake Gardens, Changi Chapel and Museum, and more.
To view the UNSEEN/SINGAPORE virtual exhibition, visit here.
To watch behind-the-scenes of UNSEEN/SINGAPORE, visit Visit Singapore’s official Facebook page.
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