Sunway Malls Collaborates with Local Artists This Raya

April 13, 2022

Sunway Malls Collaborates with Local Artists This Raya

Kuala Lumpur, 12 April 2022 – To usher in the upcoming Aidilfitri celebration, Sunway Malls collectively launched their unifying theme of ‘Riuh Ria Raya’. Bringing you traditional and contemporary elements that bring a colourful and vibrant celebration to life, Sunway Malls has collaborated with talented local artists, Abdul Rashade, Izzati Shahrin, Haziq Izmi, Dato’ Tom Abang Saufi, GOLD (Generating Opportunities for Learning Disables) and Komuniti Tukang Jahit in the spirit of giving back to the community.

The celebration at Sunway Putra Mall began with a welcome speech by the CEO of Sunway Malls & Theme Parks, H.C Chan followed by the representatives from Sunway Malls pressing a button to light up the beautifully designed crescent and star which marks the official launch of the campaign and ending it with a modern contemporary dance performance by Zeppo Youngsterz and Caklempong performance.

The representatives from Sunway Malls included H.C Chan, CEO of Sunway Malls & Theme Parks; Danny Lee, General Manager of Sunway Putra Mall; Jason Chin, General Manager of Sunway Pyramid ; Loo Hoey Theen, General Manager, Marketing & Deputy Head – Business Innovation, Centre Of Excellence of Sunway Malls, Phang Sau Lian, Senior General Manager of Sunway Velocity Mall; Chai Wen Yew, General Manager of Sunway Carnival; Albert Cheok, Centre Manager of Sunway Giza Mall and Allan Tay, Assistant General Manager of Sunway Big Box and Sunway Citrine Hub.

There were various activities on ground for the members of the media to engage with such as digital art face painting and an Augmented Reality (AR) experience.

“After a hiatus of 2 years, Malaysians welcomes back the full celebration of Raya. It marks a momentus and significant moment; one that is highly anticipated and will be joyfully, colourfully and cheerfully celebrated. That is essentially what Sunway Malls’ Riuh Ria Raya is all about – a joyous and boisterous festive celebration that we all know and love.” Said H.C Chan, CEO of Sunway Malls & Theme Parks.

This year’s ‘boisterous and jolly’ or ‘Riuh Ria Raya’ theme hopes to re-engage the Raya mood for its shoppers as they reunite for a joyous celebration at their hometown in anticipation of the upcoming Aidilfitri season. Along with traditional kampung houses with modern twists, Sunway Malls have also chosen to showcase the skills of Malaysia’s many talented local artists, designers and entrepreneurs throughout its radiant space.

The Malls collaborated with a known graffiti artist, Abdulrashade, a Penang-born artist known for his wild-style lettering that incorporates abstract art and massive composition – which can be seen throughout his artistic works in the malls. All Sunway Malls have embodied the pieces created by the artist which showcases different flowers (Orchid, Anthurium, Bird of Pardise, Bunga Raya and Bougainvillea) that are in full bloom, signifying a new dawn, while the Striking colours and bold strokes represent life and perseverance. Besides implementing their artworks at the malls’ Raya décor, these designs are incorporated on the designs for the mall’s raya packets as well as a full body wrap on the brand-new Peugeot 2008 that serves as an interactive augmented reality (AR) experience. Catch the beautiful designs at Sunway Pyramid, Sunway Velocity, Sunway Putra Mall and Sunway Big Box’s Main Atrium at Ground Floor. Shoppers can scan the unique QR code and point their phone cameras onto the car and watch the Raya artwork come to life and share the experience on social media with the hashtags #RiuhRiaRaya and #Peugeot.Malaysia.

In line with its Autism Friendly Mall initiative; Autsome, Sunway Putra Mall has also collaborated with two talented autistic artists from NAKSENI ;Izaati Shahrin and Haziq Izmi to create seven unique murals, inspired by Flora and Fauna. Each piece has its own spark and feel based on the autistic artists’ perspectives and inspirations. The beautiful hand-painted artworks are displayed as part of the mall’s Raya decor and shoppers can spot it at different locations within the mall.

Sunway Malls has also collaborated with the renowned local designer, Dato’ Tom Abang Saufi to produce a custom made fabric face mask which shoppers can redeem when they spend at Sunway Velocity, Sunway Carnival, Sunway Big Box or purchase it on Sunway eMall’s website.

Besides this, at each mall shoppers will find a wide selection of Raya essentials that are proudly made by local designers and entrepreneurs, such as Salikin Sidek, Variante, PenanLab, MyHijab, 90’s Snacky, FAMA Agrocraft and more.

Keeping charity close at heart, the malls has also supported GOLD (Generating Opportunities for Learning Disables) and Komuniti Tukang Jahit in the spirit of giving back to the community this Raya by purchasing Raya cookies and giant fabric ketupat to be given out to their guests.

Sunway eMall – Bringing the online experience offline

For the first time ever, Sunway eMall, the one stop online shopping experience for all seven Sunway Malls will be available offline in its first shoppable space in Sunway Pyramid, as well as Sunway Velocity Mall and Sunway Putra Mall. Launched in time for the Raya campaign, shoppers can browse, scan and shop at the concourse and be rewarded with an additional gift with every purchase at the shoppable space. Items ranging from Beauty, Fashion, Home Appliances, Home & Living are available on Sunway eMall via this space. Shoppers can consolidate their orders with free delivery, as well as mixing and matching their redemption items.

Those who spend in the malls physically are entitled to redeem vouchers worth up to RM80 to use on Sunway eMall. For this campaign period, they can utilise special promo codes such as RIA25 to get RM25 off their purchases with a minimum spend of RM150; RIA100 to get RM100 off their purchases with a minimum spend of RM500 and RIA150 to get RM150 off their purchases with a minimum spend of RM800 – all of which entitle them to free delivery.

Check out Sunway Malls Riuh Ria Raya initiative video on Youtube or click here to view and for more information on the Sunway Malls ‘Riuh Ria Raya’ Campaign, visit here

Let the celebration begin!

Each Sunway Malls have their own unique theme so be sure to visit them while you can and get ready to immerse in all the events and activities that are hosted by each mall this festive season, with exclusive redemption merchandise and attractive prizes to be won. Not forgetting significant safety measures that are being implemented from social distancing procedures to proper sanitization by individual malls to assure shoppers a safe and hygienic environment to be around.

Sunway Pyramid

Sunway Pyramid has transformed its LG2 Orange Concourse into an eye-catching set-up with a brightly coloured kampung house sitting in the middle of the concourse dressed up in vibrant hues of pink, turquoise, blue and yellow to evoke feelings of excitement, joy and celebration. Flora and fauna also dot the concourse in similar colours, further adding to the cheerful atmosphere.

To add onto the merriment, shoppers who spend in the mall during the festive period are entitled to redeem a set of Raya Packets, a RM50 Sunway eMall e-voucher or a limited-edition 2-Tier Carrier by The Tiffin Company.

Part of the excitement of the Raya season is being able to dress up in your best wear, and what better way to show it off with the Snap and Win contest using Samsung’s Single Take feature? Shoppers can take photos of their outfits at the Samsung booth in the concourse and share them on social media with the hashtags #RiuhKatPyramid, #RiuhRiaRaya as well as #GalaxyS22 to stand a chance to win a phone from the Samsung Galaxy S22 series.

Sunway Velocity Mall

Sunway Velocity Mall’s magnificent kampung house is adorned with colourful Anthurium flowers designed by Abdulrashade which symbolizes happiness and abundance. Painted with bright pastel colours, the whole atrium brings life to the festive and elevated the mall’s atmosphere.

Apart from the mesmerizing decoration, shoppers can snap pictures with Samsung Single Take Shot at the Main Atrium to capture their memorable shopping trip at the mall! With the beautifully taken pictures, shoppers can post on their social media and hashtag #RiuhRiaRaya and #SamsungMY!

Not to mention, shoppers can watch the mural art come to live when they hover their phone over the new 2008 Peugeot car!

Sunway Velocity Mall also has many performances and activities lined up during the weekends. In preparation for Raya, shoppers also get to shop at the many booths available at the atrium, namely MyHijab, Wonderlab, 90’s Snacky, Coconut Shake 336, and more.

Adding to the fun of shopping for Raya, shoppers get to redeem gifts such as the exclusive Abdulrashade Raya packet set, RM80 Sunway eMall Raya Vouchers or a “Riuh Ria Raya” bowl set when they shop at the mall from 8 April – 8 May 2022. On top of this, for every redemption made, shoppers are automatically entitled to a Lucky Draw with prizes worth up to RM15,000! Prizes include Poh Kong, Sunway Lagoon and Theme Park plus Sunway Tambun. Wait, that’s not all! Sunway Velocity Mall also has a Special Weekday Bonus! Shoppers who redeem during weekdays will also be receiving additional cash vouchers!

Sunway Putra Mall

With the festive season coming to full swing, shoppers will be greeted by their traditional Kampung house with a refreshing new look that is surrounded with palm trees painted with pop colours, decorated hut, oil lamps and colorful light bulbs as they walk towards Sunway Putra Mall’s Main Concourse at Ground Floor.

The autism-friendly mall has collaborated with two talented autistic artists, namely Izaati Shahrin and Haziq Izmi from NAKSENI who are both known for their unique artworks. The hand painted art pieces created are inspired by the flora and fauna elements that further enhance the ambience of the mall’s décor mall-wide. Each piece will have its own spark and feel based on the autistic artists’ perspectives and inspirations. Spot all seven unique and beautifully hand-painted crescents that are placed at prominent areas in the mall. Shoppers will also stand a chance to WIN attractive prizes worth up to RM4,880 when they share their photos with the artwork.

On top of this, there will be a variety of offerings and promotions awaiting shoppers beyond the vibrant experience! Find a wide range of lavish fashion styles by home-grown renowned fashion designers namely Tom Abang Saufi, Salikin Sidek, Moon & Stella and Variente among others at Bazaar Lebaran Main Concourse, East Wing (Ground Floor) and East Wing (Level 2) as well as other local businesses mall-wide such as NR Cosmetics and Telekung Tea, just to name a few.

Get your creative juices going with Raya DIY Crafts sessions happening at the Edutainment Hub (Level 4) on weekends & selected public holidays throughout the festive period where you can learn how to paint batik, create a traditional Wau and more. Adding on to the excitement, shoppers will be entertained with a mix of traditional and modern Riang Ria Performances such as Silat, Traditional Angklung performances and more every weekend and Public Holiday!

To sweeten the festive season, shoppers can redeem exclusive Raya Packet Set, Casserole Serving Pot or RM50 worth of Sunway eMall Voucher and Floral Print Coasters upon spending mall-wide.

Sunway Carnival Mall

Sunway Carnival Mall shoppers will be greeted by beautiful art pieces by famous graffiti artists Abdulrashade is incorporated in the mall’s Main Concourse Raya decor. Besides that, the mall’s decoration also unifies batik motifs and bunga raya designs with splashes of pop colours and greeneries to create a one of its kind Raya décor; giving the traditional Kampung ambience a refreshing new look and feel. So be sure to take a stroll around the concourse and discover instagrammable angles at every corner.

In time for this year’s Hari Raya Aidilfitri celebration, shoppers can look forward to shop for homegrown brands at FAMA Agrocraft Bazaar Aidilfitri located on the UG Floor. There are plenty of Raya goodies and other offerings to complete your celebration. Be sure to register for the fun interactive workshops where you will get to learn the art of making 3D jelly, Raya gift card, decorate Raya cookies and more, starting 10 April 2022 onwards.

Don’t forget to redeem exclusive Raya redemptions such as Abdulrashade Raya packets, Tom Abang Saufi face mask and also Sunway eMall voucher when you shop in the mall from 8 April 2022 onwards.

Sunway Big Box & Sunway Citrine Hub

A vibrant coloured rumah kampung at the Main Concourse in hues of blue, orange and green surrounded with coconut trees and bougainvillea flowers bring in the anticipation of the festive season at Sunway Big Box Retail Park.

From North to South, Abdulrashade’s artistic works can be seen in the Main Concourse and it highlights the Hummingbird and Bougainvillea elements that represent the unification of an intricate relation. A union that promotes life and growth, while the stricken colours and bold strokes represent strength and perseverance.

Apart from that, look out for the Festive Bazaar where shoppers will find themselves walking away with shopping bags as there’s an array of apparels and accessories by local entrepreneurs. Shoppers also get to redeem Riuh Redemptions such as Exclusive Abdulrashade Raya Packet, RM50 Sunway eMall Voucher and Fabric Face Mask by Tom Abang Saufi upon spending mall-wide.

Sunway Giza Mall

This festive season, Sunway Giza welcomes shoppers with vibrant and joyful Raya decorations featuring a Raya House surrounded with colourful orchid flowers and greenery at its Centre Boulevard from 7 April till 20 May 2022. The theme, Ruih Ria Raya brings in new hope and meaning as we celebrate Aidilfitri. Look out for the festive offerings mall-wide and enjoy the Weekend Bazaar happening every Friday to Sunday throughout the period and get ready to shop for your Raya essentials! Besides that, shoppers can also snap insta-worthy photos at the mall’s Raya House and share it on their social media platforms to spread the festive vibe.