PATA Adventure Travel Conference & Mart (ATCM) 2021

PATA Adventure Travel Conference & Mart (ATCM) 2021

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Tourism Malaysia Takes on a Virtual Journey at PATA ATCM 2021

PATA Adventure Travel Conference & Mart (ATCM) 2021 will be held virtually from 26th to 27th May 2021 to discuss and create new opportunities for promoting environmental protection and social sustainability within the industry.

PATA Adventure Travel Conference & Mart (ATCM) 2021 will be held virtually from 26th to 27th May 2021 to discuss and create new opportunities for promoting environmental protection and social sustainability within the industry.

PUTRAJAYA, 26 May 2021 – The Ministry of Tourism, Arts and Culture Malaysia through its agency Tourism Malaysia is participating at the PATA Adventure Travel Conference & Mart (ATCM) 2021. This year, participants will be taken on a virtual journey throughout the two-day event scheduled to take place from 26th to 27th May 2021.

With ‘Re-Generation for the Adventure Industry’ as this year’s theme, PATA ATCM 2021 brings together tourism professionals involved in adventure travel and responsible tourism to discuss and create new opportunities for promoting environmental protection and social sustainability within the industry.

PATA Adventure Travel Conference & Mart (ATCM) 2021

Participating in Asia Pacific’s leading travel trade event to connect buyers and sellers across the globe, Tourism Malaysia is joined by 10 Malaysian organisations*, consisting of six (6) industry partners and four (4) state tourism boards.

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The Malaysian tourism industry is now focusing on maximising the country’s existing resources through ecotourism, rural and experiential tourism, as well as enhancing niche tourism products. Similarly, adventure travel plays a big part in Tourism Malaysia’s goal to promote Malaysia as The Top of the Mind Ecotourism Destination in the World.

In line with the National Tourism Policy 2020-2030 and the United Nations Sustainability Development Goals, Tourism Malaysia hopes to elevate sustainability in the tourism industry while highlighting the natural wonders Malaysia has to offer.

*Participating organisations:

Industry partners
Asian Overland Services, Apple Vacations Sdn Bhd, Jauhar Asia Vacations Sdn Bhd, Morahols Travel Sdn Bhd, Sunway Lagoon Sdn Bhd, and U2 Travels and Tours Sdn Bhd.

State tourism boards
Penang Global Tourism, Tourism Pahang, Tourism Perak, and Tourism Selangor.

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