(From left) Ms Jean Choi, Chief Sales and Marketing Officer at Mandai Wildlife Group and Mr Eric Gnock Fah, Chief Operating Officer & Co-Founder at Klook, sign an MOU which will see both companies collaborating on marketing activities to attract more visitors to Singapore’s wildlife parks. Photo credit: Mandai Wildlife Group
Destinations • News
Klook and Mandai Wildlife Group Join Forces to Drive Visitorship to Singapore’s Wildlife Parks
The multi-year strategic partnership will kick off with regional marketing campaigns across six markets targeting millennial and Gen Z travellers.
The multi-year strategic partnership will kick off with regional marketing campaigns across six markets targeting millennial and Gen Z travellers.
17 April, 2023 — Klook, Asia’s leading travel and experiences platform and Mandai Wildlife Group today announced a three-year strategic partnership to boost international visitorship to the Mandai Wildlife Reserve, the integrated wildlife and nature precinct home to Singapore’s wildlife parks. Leveraging Klook’s digital marketing and social content capabilities and strength in Asia-Pacific, the collaboration targets the growing millennial and Gen-Z segment in six key markets namely Australia, Indonesia, Malaysia, Philippines, Thailand and South Korea.
This marks the first time Mandai Wildlife Group is embarking on a multi-year, multi-market partnership with Klook, one of the largest online travel agencies, a go-to app for travel and leisure experiences in Asia Pacific. Together, Mandai Wildlife Group and Klook will co-develop regional marketing campaigns as well as curate bundles and activities for discerning international visitors and position the precinct of the Mandai Wildlife Reserve as a top-of-mind destination in Singapore.
Mr Eric Gnock Fah, Chief Operating Officer & Co-Founder at Klook said, “We are thrilled to partner with Mandai Wildlife Group, furthering their ambitions of establishing the Mandai Wildlife Reserve as the region’s go-to destination. Our collaboration reflects our shared values and commitment to responsible tourism and protecting the planet and its wildlife. With social content being the perfect medium to showcase the amazing experiences at Mandai, we aim to attract a younger demographic of travellers to explore new adventures and create meaningful memories.”
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The partnership, which begins in April 2023, will kick off with an integrated pan-region digital campaign, a series of online-to-offline (O2O) activations, original social content as well as new offerings sold exclusively on Klook’s platform. Park-goers can look forward to a new Mandai Klook Pass and other customised bundles that pair admission tickets with food, wildlife experiences, transportation and SIM cards for connectivity. These bundles will create convenient and seamless experiences for different travellers.
Ms Jean Choi, Chief Sales and Marketing Officer at Mandai Wildlife Group said, “With travel rebounding, Mandai Wildlife Group is looking at new ways to engage travellers in the region, especially from our top markets. We want to be culturally relevant and in the minds of the young working adults and youth segments who are always on the lookout for new experiences. With this group being the key demographic users of Klook, there is a lot of synergy to fuel our partnership. Our jointly developed campaigns will showcase a different side to our upcoming destination, the Mandai Wildlife Reserve, and in line with Klook’s purpose, inspire and enable more moments of joy. Overall, Mandai Wildlife Group remains committed to providing meaningful experiences as we progressively launch new wildlife parks and nature-based offerings in the next three years.”
“As Asia’s leading travel and experiences platform, we are excited to inspire and help Malaysians plan and book their travels. This includes visits to Mandai Wildlife Group’s amazing attractions, including the new wildlife park Bird Paradise, exclusive Klook bundles and other exciting experiences. Singapore has always been a great destination for families seeking a wholesome holiday experience and we will continue to provide the best experiences for our customers .” said Rachel Tan, General Manager, Klook Malaysia.
As part of both companies’ commitment to sustainability, a core focus of the partnership will be on raising awareness of wildlife conservation efforts and taking actions towards living sustainably for the benefit of people, wildlife, nature and the planet that we all share. Users can also opt for “Choose Good, Do Good” bundles where a portion of the proceeds will go towards Mandai Wildlife Group’s conservation efforts across Southeast Asia.
The first marquee campaign under the partnership will kick off with exciting events this year including the soft opening of Singapore’s new bird park at the Mandai Wildlife Reserve – Bird Paradise – on 8 May 2023, Singapore Zoo’s 50th anniversary or Golden ZOObilee, and a series of specially curated mini-events which aim to appeal to and encourage young couples to go on memorable dates at the Mandai Wildlife Reserve. Visitors can keep a lookout for the detailed line-up of events on Klook’s platform in the coming year.
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Klook Mandai Pass, an all-in-one ticket that includes general entry with 30 days validity to 2 or 3 wildlife attractions, including Singapore Zoo, Singapore Night Safari, Singapore River Wonders, and Bird Paradise (set to open on 8 May 2023) is also available for purchase on Klook platforms. For more information, visit https://www.klook.com/en-MY/activity/70278-singapore-wildlife-pass/
