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Tourism Malaysia Returns to Woo The Middle Eastern Market at ATM 2022

Tourism Malaysia is participating once again in the Arabian Travel Market.

Tourism Malaysia is participating once again in the Arabian Travel Market.

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DUBAI, 9 May 2022 – Tourism Malaysia, the promotion board under the Ministry of  Tourism, Arts & Culture Malaysia, is participating once again in the Arabian Travel Market  with the country’s tourism trade players to promote Malaysia to the Middle Eastern  market through the latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, as well as a safe travel destination. 

The prestigious annual event is once again held at Dubai World Trade Centre, from 9th to 12th May. This year, the Malaysian delegation is led by The Honourable Minister Dato’  Sri Hajah Nancy Shukri, Minister of Tourism, Arts & Culture Malaysia. The delegation  consists of 64 Malaysian sellers from 32 organisations participating under the Malaysia  Pavilion to meet the buyers from the Middle East.  

Tourism Malaysia
Malaysia Pavilion ATM 2022

The Malaysian delegation is comprised of a good mix of hotels and resorts, travel agents,  tourism product owners, and representatives from state tourism boards. During the 4- day event, they will be highlighting their respective tourism products and services that  cater specially for the Middle Eastern market. 

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The mission aims to reinstate and enhance the commitment to establishing good tourism  cooperation, engaging in future collaborations, and cooperation with the travel & tourism  industry in the region. “We will continue to place strong emphasis and focus on the  Middle Eastern market in terms of outbound tourism. Hence, we will be stepping up our  promotional efforts here,” said Dato’ Sri Nancy during the launch. 

Throughout the event, Dato’ Sri Nancy is scheduled to meet up with the top management  of a few Middle Eastern airlines such as Qatar Airways, Emirates, Etihad Airways, dan  Oman Air to discuss future collaborations, besides having several interviews with the  local media. On 10th May, Dato’ Sri Nancy will witness the signing of the Memorandum  of Collaboration (MOC) between Tourism Malaysia and Emirates at the Emirates Pavilion.  

This MOC will benefit the Malaysian economy and strengthen economic ties through the  tourism industry between Malaysia and the United Arab Emirates. Following that, Dato’  Sri Nancy will be hosting a gala dinner on 11th May to thank the tourism fraternity in  Dubai and the local media for their support and assistance in promoting Malaysia.  

Malaysia has reopened its borders to international tourists starting 1st April 2022.  Commenting on the reopening, Dato’ Sri Nancy said, “It is indeed a huge relief for the  tourism industry as we welcome more international tourists, newcomers and regulars  alike, to further boost our economy. Therefore, we hope for a strong rebound in our  market as the border reopening will open doors for the tourism revival to bolster  recovery. We are targeting to attract 2 million international tourist arrivals this year with  more than RM8.6 billion (AED7.5 billion) in tourism receipts.”

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