TUMI Unveils Fall 2024 Voyageur Leather and 19 Degree Frame Collections with Campaign Starring Global Brand Ambassador Mun Ka-Young
August 19, 2024 – Today, international travel and lifestyle brand TUMI launches the Voyageur Leather and 19 Degree Frame collections, exciting new versions of two of the brand’s most popular lines. To mark the release of these Fall 2024 pieces, TUMI enlisted global ambassador and acclaimed South Korean actress Mun Ka-Young to star in an immersive campaign that takes viewers through the streets of Seoul, showcasing a day in her life with TUMI at her side.
In this dynamic campaign, TUMI introduces a luxurious, fashion-forward take on its iconic Voyageur collection, now made with high-quality leather. Each piece is thoughtfully crafted to balance functionality and style, featuring the new TUMI “T” logo hardware. This collection blends the brand’s signature sophistication with a timeless, minimalist appeal. The Voyageur Leather collection includes backpacks, totes, shoulder bags, and crossbody bags. A new addition is the Lex Train Case Crossbody, available in three sizes, designed for modern women. This versatile piece is perfect for everything from international travel to stylish nights out. The collection is offered in classic Black with Gold or Gunmetal hardware and Pewter Metallic with Gunmetal hardware, a festive option for the holiday season.
TUMI is also expanding its travel offerings this fall with the introduction of the 19 Degree Frame collection, an innovative evolution of its hallmark 19 Degree series. The 19 Degree Frame is designed to meet the needs of modern travelers, featuring integrated frame latches for secure packing, retractable handles for ease of use, and TUMI’s signature smooth, quiet wheels. Its exterior boasts the iconic fluid contours characteristic of the 19 Degree design, while the interior is equipped with tie-down straps and mesh zip pockets for optimal organization. Available in Black Texture and Pearl Grey Texture, this collection comes in four durable sizes, from carry-ons to packing cases, providing versatile options for every traveler.
“This season represents our continued push forward for TUMI, as we’re expanding further into women’s lifestyle and evolving our travel experiences to create a more flawless, timeless, and innovative product assortment,” said Victor Sanz, Global Creative Director at TUMI. “As one of our treasured global brand ambassadors, Ka Young perfectly embodies the stylish and on-the-go TUMI woman.”
The brand brings these launches to life through a visually captivating campaign set in the vibrant, bustling streets of Seoul, starring Mun Ka Young. To capture the richness and authenticity of the setting, TUMI collaborated with South Korean creatives, director Taejong Song and renowned photographer Kim Hee June. The campaign blends street-style photography with dynamic film techniques, immersing viewers in Mun’s daily routine while showcasing the vibrant energy and urban architecture of Seoul. The film subtly highlights key product features, from the smooth wheels of the 19 Degree Frame to the stylish functionality of the Voyageur Vail Tote, demonstrating how TUMI products enhance everyday life with style, organization, and excitement.
“I was personally so excited for this campaign to be shot in Seoul, South Korea, the place I call home,” said actress Mun Ka Young. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish.”
The Voyageur Leather and 19 Degree Frame collections are now available for purchase at TUMI.com and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on TUMI’s social media channels @TUMITravel.
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