By AirAsia on May 21, 2018
SEPANG, 19 May 2018 – AirAsia, via its agencies took home 11 accolades; five gold, five silver and one bronze at the 2018 MARKies Awards, held in Kuala Lumpur recently.
Four of the gold awards; Best Idea – Digital, Best Idea – Mobile, Best Use of Digital and Best Use of Social were awarded for its Adventure Live campaign; an interactive travel series broadcasted directly from six destinations in Southeast Asia; Hanoi, Cebu, Yangon, Lombok, Phnom Penh, and Luang Prabang via Facebook Live feature on AirAsia’s Facebook page. Whereas, the 48 Hours In Asia campaign bagged another gold for Best Idea – Female Audience category.
Moreover, the world’s best low-cost airline garnered another two silver awards under the 48 Hours In Asia campaign for Best Idea – Content Marketing and Best Use of Social categories. Three other silver awards were presented for Best Idea – Public/Media Relations under Santan On Wheels campaign, Best Idea – Sports Marketing under Together, We Dare To Dream campaign and Best Use of Radio under Ultimate Xventure Challenge.
The Adventure Live campaign also bagged one bronze award for Best Idea – Viral category. AirAsia, via its agencies was shortlisted in 12 categories including Best Idea – Content Marketing, Best Use of Social, Best Idea – Female Audience for its 48 Hours In Asia campaign; Best Idea – Content Marketing for its Empowering Little Agents Of Change Through #MisiAspirasiAirAsia campaign; Best Idea – Public/Media Relations for its Santan On Wheels campaign; Best Idea – Sports Marketing for its Together, We Dare To Dream campaign; Best Use of Radio for its Ultimate Xventure Challenge campaign and seven other categories including Best Idea – Digital, Best Idea – Mobile, Best Idea – Viral, among others for its Adventure Live campaign.
Spencer Lee, Head of Commercial, AirAsia Malaysia said, “We are thrilled to win 11 awards this year and be one of the most awarded brands, besides being recognised as the best in the digital categories, in line with our commitment towards becoming a digital airline. It was also an honour to have 14 shortlisted entries among other big brands and winning most of the categories is a testament to our brand position, incredibly talented team and partners such as Dentsu X (Malaysia) and We Are Kix.”
AirAsia is no stranger to the MARKies Awards as the airline took home the award for Best Use of Radio in 2017 for its Mabuhay Boracay! campaign; Best Use of TV in 2016 for its Malaysian Food Journey campaign; and Best Idea: Consumer Event in 2015 for for its AirAsia Steps Up Domination campaign.
Brought by Advertising + Marketing magazine, a publication of Lighthouse Independent Media, the MARKies Awards returned for the ninth edition this year to celebrate, honour, and recognise the most innovative, creative and effective campaigns or projects spanning Malaysia’s diverse marketing services industry.
At the same time, the cargo division of AirAsia won the Air Cargo Industry Customer Care Award for the third consecutive year at World Air Cargo Awards 2018, held in Shanghai recently.
The Air Cargo Week World Air Cargo Awards was presented in nine categories ranging from Airfreight Forwarder of the Year to Cargo Airline of the Year. Held annually and alternately in Munich, Germany and Shanghai, China these highly successful gala occasions are the largest and most authoritative celebration of excellence in the global air cargo industry in the world.
AirAsia also took home the Air Cargo Industry Customer Care Award in 2016 and 2017, as well as the World’s Best Customer Care Award from World Air Cargo Awards from 2011 to 2013.