Asean Tourism Forum (ATF) 2014 Preparations on Track
Kuching, 11 December 2013 – The preparations for the ASEAN Tourism Forum (ATF) 2014 to be held in Kuching, Sarawak from 16 January until 23 January 2014 are right on track.
Adopting the theme, ASEAN – ADVANCING TOURISM TOGETHER, the ATF 2014 will deliberate and explore the sustainable development of tourism and look at how various tourism initiatives and plans can further support the mantra of Tourism Conserves, Preserves and Protects.
“The ATF 2014 which will be held in Kuching from 16 to 23 January 2014, is a timely platform to think and act on the implementation of innovative and sustainable energy initiatives that will ensure the preservation of our natural environment for future generations,” said Minister of Tourism and Culture, Malaysia, Dato’ Seri Mohamed Nazri Abdul Aziz.
Kuching, Sarawak, is all set to welcome delegates from the ASEAN National Tourism Organisations (NTO), ASEAN Tourism Ministers, senior government officials, exhibitors, buyers and sellers, international and local media as well as Travel Exchange (TRAVEX) delegates from all over the world.
The ATF is a cooperative regional effort to promote the ASEAN region as one tourist destination where Asian hospitality and cultural diversity are at its best. The Travel Exchange (TRAVEX) component is a trade-only mart that showcases the world’s largest contingent of ASEAN destinations, products and services, and facilitates the selling, buying and promotion of the region internationally.
The ATF also provides as a platform for the selling and buying of regional individual tourism products from ASEAN member countries, through the 3-day TRAVEX event. The unique and specialised ATF TRAVEX makes it very easy and convenient for suppliers of ASEAN tourism products and services and international buyers to conduct business and meet quality participants through the Seller-Meet-Buyer (SMB) and the Buyer-Meet-Seller (BMS) appointment scheduling sessions.
This annual event involves all the tourism industry sectors of the 10-member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.
About The Author
Juhan Kamaruddin has spent years sharing and editing stories that inspire people to explore the world with greater curiosity and purpose. Passionate about travel, culture, and meaningful connections, he works closely with tourism stakeholders, media partners, and industry leaders to showcase the best of Malaysia and beyond through storytelling, strategic content, and collaborative partnerships.
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