MASholidays Announces Rebranding Exercise
Beginning 1 January 2014, MASholidays will be known as Golden Holidays, the full-fledged tour operator of Malaysia Airlines
Effective 1 January 2014, MASholidays will be known as Golden Holidays and it will be adopting a refreshed business model. It will serve as the full-fledged tour operator of Malaysia Airlines.
Befitting its reinforced Mission statement, Golden Holidays will have a new look and feel, injecting expression, colour and vibrancy into the core essence of the holiday business.
Its new logo reads Golden Holidays and the colourful circles signify “Golden Memories”, a variety of holiday experiences to customers. They are arranged in a vibrant pattern to suggest movement and travel.
With Golden Holidays’ value proposition being about “enriching lives” and “creating memories”, the logo graphically brings to life the idea of vibrancy and multiple experiences, building our business as the airline tour arm, providing quality, reliable and competitive holiday packages.
At the same time, Golden Holidays will be introducing new products to its customers. These products consist of leisure package options as primary stopovers for business travellers and religious groups for Umrah and muslim-centric holidays.
Golden Holidays will be made available through www.malaysiaairlines.com, Malaysia Airlines offices system wide and appointed agents.For Golden Holidays booking queries, customers may call +6 03 7863 4000 or e-mail to goldenholidays@malaysiaairlines.com.
About The Author
Juhan Kamaruddin has spent years sharing and editing stories that inspire people to explore the world with greater curiosity and purpose. Passionate about travel, culture, and meaningful connections, he works closely with tourism stakeholders, media partners, and industry leaders to showcase the best of Malaysia and beyond through storytelling, strategic content, and collaborative partnerships.
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