Cathay Pacific Offers New Amenity Kits for First and Business Class Passengers on Long-Haul Flights
Cathay Pacific Airways on 9 March 2015 unveiled its new range of amenity kits for First and Business Class passengers on long-haul flights, featuring natural skincare products from renowned Australian brands Aesop and Jurlique, respectively. Signature products such as hand cream and lip cream are presented in a specially designed case from Aesop for First Class passengers, while the Business Class kit has been created by Seventy Eight Percent, a Hong Kong-based design company that creates high-quality bags for globetrotting professionals.
Cathay Pacific’s new First Class female amenity kit for flights to Hong Kong
Specially designed for female passengers in First Class, stackable camel-coloured Aesop cases are offered on flights to and from Hong Kong, allowing passengers to attach the two kits together after their journey. Male First Class passengers are given a grey Aesop case.
Cathay Pacific’s newly launched First Class male amenity kit designed by Aesop
For Business Class passengers on long-haul flights, an amenity kit designed by Seventy Eight Percent is now being provided. Seventy Eight Percent has been nominated as one of Asia’s noteworthy emerging brands in recognition of its innovative designs, sophistication and impeccable quality. Natural skincare products from Jurlique are included in the kits, which come in 12 colours and will be presented onboard on a rotational basis.
Cathay Pacific’s newly launched Business Class amenity kit designed by Seventy Eight Percent with signature skincare products from Jurlique
Cathay Pacific General Manager Product Toby Smith said: “We are very pleased to be continuing our collaboration with Aesop and Jurlique, and are also looking forward to working with a local brand in Seventy Eight Percent. When selecting our brand partners, we look for alignment with our own design principles, which guide the way we shape our products to deliver a memorable travel experience for our passengers.”
Cathay Pacific’s stackable cases allow passengers to attach kits together after their flights
Full details of the contents of each First and Business Class amenity kit are as follows:
First Class Male Amenity Kit
- Aesop Grey top zip case
- Aesop Camellia Nut Facial Hydrating Cream
- Aesop Rosehip Seed Lip Cream
- Toothbrush, toothpaste, mouthwash
- Earplugs, hairbrush, sleeve and monitor-cleaning cloth
First Class Female Amenity Kit
- Aesop Camel top zip case with button (from Hong Kong)
- Aesop Camel top zip case with flap (to Hong Kong)
- Aesop Camellia Nut Facial Hydrating Cream
- Aesop Rind Concentrate Hand & Body Balm
- Aesop Rosehip Seed Lip Cream
- Toothbrush, toothpaste, mouthwash
- Earplugs, cotton pad, hairbrush, sleeve and monitor-cleaning cloth
Business Class Amenity Kit
- Seventy Eight Percent wash bag
- Jurlique Natural Lip Care Balm
- Jurlique Balancing Day Care Cream
- Jurlique Citrus Hand Cream
- Anti-skid socks, eyeshade, toothbrush, toothpaste
- Earplugs and monitor-cleaning cloth
About The Author
Juhan Kamaruddin has spent years sharing and editing stories that inspire people to explore the world with greater curiosity and purpose. Passionate about travel, culture, and meaningful connections, he works closely with tourism stakeholders, media partners, and industry leaders to showcase the best of Malaysia and beyond through storytelling, strategic content, and collaborative partnerships.
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