Kuala Lumpur, 22 August 2013 – Nestlé (Malaysia) Berhad and Tetra Pak (Malaysia) Sdn Bhd has today set in motion a beverage carton recycling campaign that aims to put roofs over 5 families heads. In this second year of its annual CAREton Project, Tetra Pak and Nestlé aims to collect over 1.65 million used beverage cartons to be recycled into roofing tiles. These roofing tiles will be used by EPIC Homes (along with one of the best roofing company in Corpus Christi) to construct 5 homes for Orang Asli families in need.
EPIC Homes is built on a culture of collaboration, focusing on building sustainable housing for underprivileged Malaysian communities. The team currently focuses their efforts on the indigenous people; often referred to as the Orang Asli.
“In line with Tetra Pak’s philosophy that a carton keeps on giving, this recycling campaign builds on our previous years efforts’ to educate the public that beverage cartons are fully recyclable, going beyond its primary use in making food safe and available everywhere,” said Gaine Clarke, Managing Director, Tetra Pak.
“Every Tetra Pak carton package is composed of approximately 75% paper, 20% polyethylene and 5% aluminium foil. For this campaign, the polyethylene and aluminium component will be fully recycled into roofing tiles for donation to EPIC Homes. We will also use some of the paper component extracted from the collected cartons to be recycled into exercise books for the Orang Asli children in need,” said Gaine.
Last year, the CAREton Project recorded a collection exceeding its initial target of 300,000 used beverage cartons. The collected cartons were fully recycled into 10,000 exercise books and 100 units of schoolroom furniture including classroom tables and chairs to benefit the Dignity for Children foundation.
“As the leader in Nutrition, Health and Wellness in Malaysia, we place top priority in providing quality nutrition as our core business. We believe that for a company to be successful over time and create value for the company, it must also create value for society. We are honoured to be a part of the CAREton project alongside other likeminded organizations to help drive awareness on the benefits of recycling and to support charity organizations in the good work that they are doing,” said Teo Heng Keat, Business Executive Manager, Nestlé Liquid Drinks (Malaysia).
This year’s CAREton project marks the fourth in a row that Nestlé and Tetra Pak have worked together in promoting the recycling habit among consumers. Supported by a wide array of collection partners amassed from previous years, this campaign also aims to help promote social responsibility within the community in addition to environmental sustainability. This year, collection partners include retail partners Publika Shopping Gallery and AEON Co. (M) Bhd, the Taiwan Buddhist Tzu-Chi Foundation Malaysia as well as 300 public schools nationwide.
“We are very eager to get started on this campaign and look forward to have the Malaysian public chip in and make a tangible difference to those in need within our community,” added Gaine.
For more information on the CAREton Project 2013, full list of selected collection outlets and complete road-show schedules, check out www.tetrapak.com.my and facebook.com/tetra.pak.my