Immediate Release Targus’ Seoul Collection Now in Malaysia
Malaysia, 1 June 2015: Targus® Inc., one of the world’s leading laptop case and accessory makers, recently unveiled their Seoul Collection at Tous Les Jours in Empire Damansara. Launched by Mr. Srithar Balakrishnan, General Manager of Targus Malaysia, the event showcased how the Korean-inspired Seoul backpack is tailored to fit any outfit or personal style. This was further followed by a fashion showcase choreographed by style-Guru Ayie Ali in collaboration with TANGS Malaysia, a fashion and lifestyle concept store.
“Allying aesthetics and functionality, the Seoul backpack fits in seamlessly with one’s daily schedule, bringing you from work, to play! In all situations and multiple locations, the Seoul backpack is designed to manage them all. From a cool gym to a busy office, from a lively bar to a train station or an airport, the Seoul backpack will keep your laptop, tablet or other equipment safe, and comfortable to carry,” said Balakrishnan.
Taking its name and inspiration from the hype around K-Pop and Korean culture, this backpack takes on a contemporary shape with a clean and efficient design, featuring a unique ‘6-shape’ secure closure. In the main compartment, the backpack features a dedicated laptop compartment that can fit up to 15.6” laptop and an iPad®/tablet pocket with a Velcro closure. There is also more than sufficient space for files, folders and other printed materials.
The zippered front pocket opens up to a compartment (or workstation) designed to accommodate up to two smartphones and a couple of pens. Quick-grab items can be stored in the zippered pocket on the top flap, while your most precious items (such as passports, for example) can be secured in the zippered pocket on the back panel for added security. Umbrellas, water bottles and other larger items are securely stored and easily accessible in the dual side pockets.
The Seoul backpack is a travel-friendly backpack. A unique full-opening design on the back panel allows the bag to be securely placed on a trolley when used for longer journeys or heavier loads. The ventilated air mesh back padding and adjustable shoulder straps are particularly comfortable, and so is the top handle, wrapped in PU leather. The large soft handle on the front panel is also an innovative way of grabbing and carrying the bag.
Targus Seoul backpack in orange colour
Other features of the Seoul backpack include a water-resistant base for added protection, adjustable side straps for a better fit and fabric zippers for a soft touch. Along with its modern shape, the Seoul backpack brings new levels of lightness and practicality.
The Seoul Collection offers an alternative to a ‘business-only’ top load or a ‘trendy-only’ backpack. It encapsulates the key elements of fashion and business bag.
Inspired by the latest trends, the Seoul backpacks are available in three color combinations. From the more traditional black to the subtle khaki or the brighter orange, each bag features stylish yellow accents. It is available in Black (TSB845), Khaki (TSB84506) and Orange (TSB84508) at an SRP of RM269 each.
About The Author
Juhan Kamaruddin has spent years sharing and editing stories that inspire people to explore the world with greater curiosity and purpose. Passionate about travel, culture, and meaningful connections, he works closely with tourism stakeholders, media partners, and industry leaders to showcase the best of Malaysia and beyond through storytelling, strategic content, and collaborative partnerships.
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