Jordan Tourism Board Welcomes BUMITRA Malaysia Delegation to Promote Halal and Umrah & Hajj Plus Tourism
Amman – As part of its ongoing efforts to expand tourism markets and attract Islamic tourism, the Jordan Tourism Board (JTB) welcomed an official delegation from Malaysian travel and tourism offices under the umbrella of BUMITRA Malaysia. The visit took place from April 21 to 27, 2025.
The itinerary included field tours of several prominent Islamic and historical sites, such as the Grand Al-Husseini Mosque in Amman, the shrine of Prophet Shu’ayb, the shrines of the Prophet’s companions in Al-Mazar Al-Janoubi, and the historic Karak Castle. The delegation also visited Petra and Wadi Rum, allowing them to gain firsthand insight into the richness and diversity of Jordan’s tourism offerings.
The JTB organized a Business-to-Business (B2B) networking event that brought together Jordanian travel agencies with their Malaysian counterparts. The aim was to enhance tourism cooperation and present specially tailored travel programs that meet the needs of halal tourism and the Umrah & Hajj Plus segment.
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Halal tourism focuses on providing comprehensive travel experiences that cater to Muslim travelers’ needs, including halal food, prayer facilities, and culturally and religiously respectful programs. The Umrah & Hajj Plus concept combines religious pilgrimage with visits to nearby cultural and historical landmarks, adding a unique tourism dimension to the spiritual journey — such as visiting Islamic shrines and archaeological sites in neighboring countries.
Dr. Abdul Razzaq Arabiyat, Director General of the Jordan Tourism Board, emphasized that hosting the Malaysian delegation is part of the Board’s strategy to open new markets and diversify inbound tourism sources. He noted that Jordan possesses exceptional religious and historical assets that qualify it to be a preferred destination for Muslim travelers.
Members of the Malaysian delegation expressed their deep appreciation for the high quality of tourism services in Jordan and the rich cultural and religious heritage they encountered during their visit. They affirmed their interest in developing specialized travel programs to increase the flow of Malaysian tourists to the Kingdom.
It is worth mentioning that BUMITRA Malaysia is one of the leading Malaysian organizations specializing in halal tourism and the Umrah & Hajj Plus segment. It works in cooperation with various tourism stakeholders to promote Sharia-compliant travel and organizes events such as the Hajj, Umrah, and Tourism Carnival to showcase pilgrimage services and related tourism programs. The purpose of the delegation’s visit was to explore Jordan’s unique religious and tourist attractions.
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