KUALA LUMPUR – Vietnam Airlines Malaysia launched a 30-day augmented reality (AR) play & win campaign in late December 2018, offering flight tickets worth a total value of RM20,000 as prizes for the lucky winners.
The month-long campaign was a special collaboration with Top Media Resources Sdn Bhd and 10 AEON malls in Klang Valley, whereby a special sticker was installed on 36 LEDs within the 10 malls. Shoppers were to download the Asterbell mobile app that was developed by Top Media Resources Sdn Bhd then scan any of the stickers for an AR game to appear. The main objective of the game was to collect as many jewels without touching the bomb. The game was a crowd puller due to its attractive prizes, and easy access to download the app with free wifi available around the LEDs.
“The augmented reality game created for this campaign was not only fun and simple to play, it was also to attract more AEON shoppers and Malaysians to know of Vietnam Airlines. Vietnam Airlines is proud to receive 4-star airline certification from Skytrax for the third consecutive year in 2018, placing it alongside many of the world’s premium airlines. In this time of unprecedented technological growth, Vietnam Airlines is also proud to embrace new technology such as AR, as we believe technology has the potential to improve customer experience and enhance Vietnam Airline’s presence as a leading 4-star global airline in Malaysia,” mentioned Vietnam Airlines Malaysia GM Mr. Tran Minh Hoan.
The prize giving ceremony was held at AEON Metro Prima in Kepong on 28th January 2019. Winners won flight tickets to destinations such as Korea, Europe and Japan