According to a research by BridgeStreet Global Hospitality in 2015, six out of ten travellers are more likely to take a ‘bleisure’ trip today, while 83% of business travellers use their free time to explore the destination that they travelling to for a more enriching experience. As such, Singapore – which is strengthening its position as one of the major players in the regional MICE market – intends to capitalise on those statistics by making business travellers to this city-state more aware of what it can offer besides efficient trade, commerce and logistics infrastructure. Singapore is a glamourous destination where business travellers can take advantage of its extensive accommodation options, comprehensive convention halls and facilities, unrivalled public transport system, and service culture.

Below are just some of the highlights that Singapore offers to the BTMICE (Business Travel and Meetings, Incentives, Conventions and Exhibitions) market that business travellers and corporations should consider…

Being the Arts into your Event at the National Gallery Singapore


Opened on 24 November 2015, this art gallery aims to enhance Singapore’s position on the world map as an international arts hub. It is designed by the French architectural firm, Studio Milou Architecture, and contained within Singapore’s two prominent national monuments: the City Hall and the Old Supreme Court Building. What impressed me more is that the gallery sets as a beautiful and exclusive setting for any kind of event amidst incredible artworks as backdrop. The gallery has approximately 6,000 square metres of space that can be used for functions and events.


One of the spaces we love is the 330-square-metre Supreme Court Terrace where natural lighting pierces through latticed skylights to illuminate the area, evocatively complementing the striking Rotunda Dome.

Incorporate Nature into Your Event at the Gardens by the Bay


Gardens by the Bay is the iconic park of Singapore with world-class facilities capable of hosting a number of complex and world renowned events, festivals and meetings, including the recent Laneways Music Festival. Every event is fashioned to suit the specific requirements of the client, who may choose a selection of event venues such as the Flower Field Hall that can support up to 1,100 people, located within the enchanted Flower Dome with specially programmed LED mood lights; The Meadow, Singapore’s largest garden event space with beautiful panoramic views of the Conservatories, Supertrees and downtown cityscape with the capacity of up to 30,000 people; or the Silver Leaf for exclusive outdoor event under the Supertrees that accommodates up to 500 people.



Have Fun in the Sun with your Colleagues at Sentosa

Sentosa offers conference, banqueting and entertainment facilities that can accommodate up to 10,000 people. Sentosa is special because it combines cutting-edge infrastructure with leisure and dining opportunities, including scenic beachside panorama that can never be had elsewhere in Singapore. Various functions like meetings, exhibitions, product launches, gala dinners and celebrity can be held here, assisted by Sentosa’s experienced event specialists to ensure that they go smoothly. Larger and more casual outdoor and evening events can be hosted on the Palawan beach with barbecues and hospitality service, while Ficus Tree is perfect for smaller, more intimate gatherings like private tasting events and bespoke dinners with butler service. For a memorable experience, the Sentosa team can also assist business groups with personalised Singapore tours.

Test Your (and Colleague’s) Creative Problem Solving Skill at The Escape Artist
Established since 2013, the Escape Artist is the first escape room venue in Singapore where a group of people get locked in a room and must solve puzzles to escape from it before time runs out. The fun lies in the joint puzzle-solving, aimed at drawing the participants together and developing creative ways to solve problems, making it perfect for teambuilding. There are six immersive and challenging themes to choose from, each requiring 50 minutes to finish. The theme is changed every year to keep things fresh and exciting. The fee is SGD17.90 per person during peak times and SGD14.90 per person during off-peak times.

Indulge in Peranakan Culture with Your Colleagues at The Intan


This private museum called The Intan (meaning rose-cut diamond in Malay) is opened by the insightful Alvin Yap in 2003, located within the Chinese Peranakan neighbourhood called Joo Chiat. Undoubtedly, Alvin is passionate about his Baba & Nyonya roots, which is evident through his personal Peranakan antique collection that make up the museum’s exhibition today. Opening the museum was never planned in the beginning – it is part of Alvin’s personal journey to self discovery, spurred by his curiosity to understand more of his Peranakan heritage. The museum garnered the ‘Best Overall Experience’ award during the Museum Roundtable Awards. MICE groups should consider visiting The Intan because Alvin is one of the most engaging persons to talk about Peranakan legacy, besides the fact that he organises enjoyable traditional Peranakan cooking sessions and intimate dinner.

Learn More About Your Colleagues’ Traits in Perfume-Making Activity


Scents are fascinating because they are therapeutic and uplifting. Interestingly, scents also help to encourage self-identification and understanding of self’s core competencies and key attributes, turning perfume-making into one of the suitable activities for team-building. One perfect example is through a workshop offered by Jetaime Perfumery and Perfume that allows participants to create their own personalised Singaporean perfume, led by the lovely Prachi Saini. The experience begins with a simple test taken by the participants that later reveals the scent family and type of perfume that most suited to their respective personalities.


The participants will then have to select their favourite ingredients out of the 32 available oils and mix them harmoniously in a bottle. Be mindful to keep track of the mixture (the mixing of the type of oils and number of drops) because it will have a strong impact on the final scent. Making customised perfume here is done by appointment only and takes about two hours and a half. The rate for each session starts at SGD25 per person.


Get to Know the City with Your Colleagues


With more BTMICE travellers redefining today’s work trip, the demand for local neighbourhood discovery becomes higher. One may join such a discovery tour through the ‘Time of Our Empire’ walk by the award-winning Journeys Pte Ltd. Covering a wide range of architectural styles, including anecdotes about the people behind the buildings, this tour is a great way to become acquainted with Singapore’s unique history, in which every architectural piece from 1819 to present tells the story of how the city grows, including the trend in converting national monuments into functional spaces. Some of the most beloved landmarks are the St. Andrews Church, Armenian Apostolic Church, the former municipal building, Raffles Hotel and the new Supreme Court with a viewing deck that opens to an almost 180-degree cornucopia old-meets-modern buildings. The tour rates are from SGD38 to SGD60 per adult.

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